about intouch soul blog
Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
Contributors
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Making Emotional Connections with Physicians

posted by:
Guest Blogger at 11:00 AM
May 30, 2012
Sometimes doctors are not as "clinical" as we'd like to think, according to a new study conducted by Harris Interactive that looked at how physician trust drives prescribing behavior. The study, Harris Poll Physician Pulsesm, the first of its kind released earlier this month, gauged physician trust in ...

Perspective on Our Agency Recipe for Success

posted by:
by Jack Lipton at 9:00 AM
May 21, 2012
Editor’s note:  SVP Jack Lipton joined Intouch in 2011. Jack has vast pharma agency experience and has proven to be one of our biggest cheerleaders, so intouchsol.com editors asked Jack to explain precisely why he thinks Intouch Solutions is so different. We've been named the Med Ad News Agency of ...

Writing Like the Great and Powerful Oz

posted by:
Kevin Wohler at 10:00 AM
May 8, 2012
Writing for pharma is a bit like following a certain yellow brick road. You probably know the story, thanks in part to Judy Garland and some ruby slippers. In The Wizard of Oz, Dorothy gets dropped via a Kansas tornado into the magical Land of Oz. Off to see ...