posted by:
Guest Blogger
at 11:00 AM
May 30, 2012
Sometimes doctors are not as "clinical" as we'd like to think, according to a new study conducted by Harris Interactive that looked at how physician trust drives prescribing behavior. The study, Harris Poll Physician Pulsesm, the first of its kind released earlier this month, gauged physician trust in ...
posted by:
by Jack Lipton
at 9:00 AM
May 21, 2012
Editor’s note: SVP Jack Lipton joined Intouch in 2011. Jack has vast pharma agency experience and has proven to be one of our biggest cheerleaders, so intouchsol.com editors asked Jack to explain precisely why he thinks Intouch Solutions is so different. We've been named the Med Ad News Agency of ...
posted by:
Kevin Wohler
at 10:00 AM
May 8, 2012
Writing for pharma is a bit like following a certain yellow brick road. You probably know the story, thanks in part to Judy Garland and some ruby slippers. In The Wizard of Oz, Dorothy gets dropped via a Kansas tornado into the magical Land of Oz. Off to see ...