posted by:
Kevin Wohler
at 9:00 AM
June 30, 2011
Last year, Intouch Solutions asked its employees to help create the first Intouch Solutions Philanthropy Committee (ISPC). The committee would exist to help guide the company's philanthropic endeavors, and make recommendations about potential charitable opportunities.
Nearly half the agency responded to the call for volunteers. From the scores of applicants, ...
posted by:
Joey Barnes
at 9:30 AM
June 28, 2011
Today I am in the City of Brotherly Love with a few colleagues from Intouch at eyeforpharma’s Customer Centric Marketing for Pharma USA Conference 2011. In their own words, the conference is aimed at “facilitating the impending transition in pharmaceutical marketing from product-centricity to customer-centricity.” Throughout the day we ...
posted by:
Wendy W. Blackburn
at 2:00 PM
June 20, 2011
As most people in pharma marketing circles know by now, Facebook officially announced changes to their commenting policies on Facebook Pages with the following communication: "Previously, pharmaceutical brands could submit a request through their Facebook Sales Representative to disable commenting on their Facebook Page. Starting today, Facebook will no longer ...
posted by:
Wendy W. Blackburn
at 10:45 AM
June 16, 2011
Lilly announced a new initiative today for consumers. According to the press release, lillyforbetterhealth.com "Lilly for Better Health™, a program of Lilly USA, LLC, (NYSE: LLY) that helps Americans live healthier, more active lives, launches an enhanced multi-channel platform designed to reach patients where they like to receive health ...
posted by:
Michelle Ziekert
at 9:00 AM
June 14, 2011
Recently, a colleague shared a link about a little item known in the industry as “microcopy.” Not new at all, just newly named, microcopy is best defined as “small yet powerful copy” that guides a user to a next step of action. Beyond the overdone “click here” and “learn more,” ...