about intouch soul blog
Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
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Looking Forward to 2012: Mobile Is Everywhere

posted by:
Jim Dayton at 10:00 AM
December 27, 2011
In May of 2011, the majority of mobile phones purchased in the U.S. were smartphones. By September, more smartphones were shipped in Europe than feature phones. It may not happen in 2012, but this trend shows no signs of stopping until the term “feature phone” is extinct. “Smartphones” will simply ...
tags: pharma marketing,  2012,  tablets,  mobile marketing,  integration,  digital marketing,  multi-channel,  mobile first,  marketing strategy, 
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On Customer Service, Pharma, and Social Media

posted by:
Wendy W. Blackburn at 2:00 PM
December 21, 2011
My husband and I went on an overseas trip over the Thanksgiving holiday. For the first time in our lives, we stayed at what was ranked the #1 hotel by TripAdvisor. We typically would not stay at a top-of-the-list (nor top-of-the-price-range) hotel, but we booked last-minute with the intention ...
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I Never Thought of Myself as a Ninja

posted by:
Greg Kirsch at 11:00 AM
December 20, 2011
I go up and down the toy aisle looking for just the right gift.  I pause in front of the doll section. She wears this cute little hat every now and then—I could buy her a doll wearing a hat. No. Keep looking. As I enter the game section I ...
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