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Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
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Four Questions to Ask About Your Social Sharing Tool

posted by:
Wendy W. Blackburn at 6:17 PM
September 29, 2010
I enjoyed hearing many new ideas and seeing friends old and new at the ePatient Connections Conference this week. Kudos to @KevinKruse for another great event! Unfortunately I came down with a nasty cold the second day and missed many of the presentations. Overall I understand it was a successful ...
tags: social sharing,  epharma,  FDA,  social media,  sharesendsave, 
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Pharma-Friendly Social Sharing Widget Now Available

posted by:
Wendy W. Blackburn at 11:55 AM
September 21, 2010
I'm excited to announce a new initiative from my agency that I hope will help pharmaceutical companies take a new look at social sharing. It's called share»send»save, and its the industry's first "pharma-friendly" social sharing widget. The share»send»save widget enables ...
tags: pharma marketing,  social sharing,  epharma,  social networking,  social media,  sharesendsave, 
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If SMEs Ruled the World

posted by:
Wendy W. Blackburn at 10:43 AM
September 15, 2010
Time and again over the past few weeks, I've seen something that is so very true, and I am sure something that all marketers and agencies struggle with when developing digital assets. For this exercise, let’s pretend we’re building a Web site. If any one department or practice had complete ...
tags: user experience design,  Web design,  digital agency,  agency models, 
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More Insights on Upcoming FDA Guidance

posted by:
Wendy W. Blackburn at 11:32 AM
September 7, 2010
On Friday, Reuters published a "Special Report" on FDA's increased enfocement on drug advertising. I tweeted about this a few times over the past few days, but if you don't follow Twitter you may not have seen it. And since I've highlighted a lot of FDA social media and ...
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