about intouch soul blog
Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
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Best Industry Observer Blog? Really? (not a chance)

posted by:
Wendy W. Blackburn at 6:12 PM
May 14, 2010
I don’t mean to be ungracious. Really – I don’t. Jonathan Richman over at Dose of Digital blog  (of Pharma/HC Social Media Wiki fame) worked very hard to implement the first-ever Dosie Awards. According to Jon, “the Dosie awards were created to find the best examples of social ...
tags: epharma,  awards, 
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Pharma Tweet Feed Roundup

posted by:
Wendy W. Blackburn at 8:53 AM
May 10, 2010
Whether you're new to Twitter, new to pharma, or just looking to expand your horizons, pharma-related Twitter feeds can be an infinite source of news and views on the industry. Below I've rounded up a few of my favorite lists as a resource for readers.   You can use this "list ...
tags: epharma,  Twitter, 
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Social Media Silliness Meets MOA Video Seriousness

posted by:
Wendy W. Blackburn at 8:00 AM
May 7, 2010
Many of us in pharmaceutical marketing try to find humor wherever we can. Because, let's face it - the industry can be very serious stuff, the conditions we deal with can be life-threatening, the treatments we market can have serious safety risks, and it's difficult to be creative in a highly-regulated ...
tags: YouTube, 
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FDA Cracks Down on Unbranded Promotion

posted by:
Wendy W. Blackburn at 10:36 AM
May 6, 2010
It might make me a pharma geek, but I like watching what FDA/DDMAC is citing in its letters to pharma on promotional activity. It’s always interesting to me because with every untitled or warning letter for every brand, implications can be far-reaching. Just in the first quarter of 2010 alone, ...
tags: search marketing,  epharma,  unbranded site strategy,  FDA,  unbranded websites,  social media,  warning letters, 
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