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Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
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The "Lists" that Big Pharma Is and Isn't On

posted by:
Wendy W. Blackburn at 8:00 AM
February 24, 2010
I like lists just about as much as I like statistics. That’s saying a lot. This week we saw the release of two new “lists” – The Top 500 Most Valuable Brands and the 25 Companies with the Best Customer Service. Do you think pharmaceutical companies or their brands ...
tags: pharma marketing,  public relations,  analytics, 
(0) comments

7 Things I Learned at the ePharma Summit 2010

posted by:
Wendy W. Blackburn at 9:56 PM
February 21, 2010
1. Measureable results are a major question – and a major concern – when it comes to social media. First, the question we heard at these conferences was “should pharma be involved in social media?” The next year, the question was “how can pharma be involved in social media within ...
tags: pharma marketing,  epharma,  ePharma Summit,  learning,  social media,  analytics,  Twitter, 
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At Last! Pharma eMarketing Comes of Age

posted by:
Wendy W. Blackburn at 11:58 AM
February 18, 2010
I’ve actually heard of someone saying “2010 is going to be the year of digital,” and I kind of laughed inside my head a little. Wasn’t the breakout year of digital marketing a few years back? Okay, in the world of pharma, perhaps not. I guess it depends on how ...
tags: epharma,  DTC,  digital pharma, 
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Do You Suffer From SMHF (Social Media Hype Fatigue)?

posted by:
Wendy W. Blackburn at 8:32 AM
February 3, 2010
I received some great feedback from readers on the recent post The Pharma-sponsored Online Communities of 10 Years Ago. Specifically, several people reached out via Twitter and said they appreciated my identificiation of a phenomenon they, too had experienced: SMHF, or Social Media Hype Fatigue. From the post:...
tags: epharma,  ePharma Summit,  social media,  hype, 
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