posted by:
Wendy W. Blackburn
at 8:50 AM
December 23, 2010
Yesterday eyeonfda broke the news that FDA had made an announcement regarding draft guidance for the Internet and social media for pharma promotional activities (Backstory here)
Or, as Steve Woodruff pointed out, perhaps we should call it a non-announcement.
Essentially, FDA announced which topics they would be ...
posted by:
Wendy W. Blackburn
at 12:36 PM
December 15, 2010
I’ve worked with a lot of pharma companies over the years. Long before there was social media, there were discussions around how conservative or risk-averse each company viewed itself to be. I’ve heard clients joke that they must be the most conservative company that we’ve ever dealt with. In some ...
posted by:
Wendy W. Blackburn
at 7:02 AM
December 6, 2010
A colleague recently forwarded this article ("Merck New CEO Frazier Vows Innovation, Wider Markets") about the new Merck CEO and his focus on innovation.
The same colleague, (she's smart! Find her on Twitter as @lauraN546), pointed out that it seems innovation is at risk of becoming “just another ...
posted by:
Wendy W. Blackburn
at 7:44 AM
December 3, 2010
Our Manager of Mobile Strategy, Jason, (see his excellent Twitter feed at @Zero7KC) is great about sending our teams facts and figures on the latest in mobile marketing. I'm a sucker for statistics, so I wanted to share one he sent today: According to StatCounter, mobile web use only made ...
posted by:
Wendy W. Blackburn
at 1:46 PM
November 2, 2010
About a year ago, I published a chart that looked like the one to the right in a post titled "Pharma Finds its Voice on Twitter."
This functional but not-so-pretty graphic featured known pharma companies actively tweeting, their Twitter handle, the date they joined, and the number of ...