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Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
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Pharma Finds its Voice on Twitter

posted by:
Wendy W. Blackburn at 5:20 AM
September 30, 2009
In case you don't have the time to keep track of all the pharma co's joining Twitter recently, we created a chart (current as of Sept. 29, 2009), with every known pharma company currently actively tweeting on Twitter, courtesy of the Intouch Solutions Emerging Media team. [Side note: Yes, I'd ...
tags: epharma,  social networking,  social media,  Twitter,  digital pharma, 
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Google Sidewiki: How Will Pharma Respond?

posted by:
Wendy W. Blackburn at 8:11 AM
September 29, 2009
It's hard to keep track of all of Google's new technology launches. Sometimes I pay attention, sometimes I don't. But the launch of Google's sidewiki this week certainly caused a stir in our pharma marketing agency. Here's why: Google sidewiki is a sort of browser-add on tool that allows ...
tags: Web design,  epharma,  FDA,  Google, 
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Time for Me to Eat Crow: FDA is Holding a Hearing on Social Media After All

posted by:
Wendy W. Blackburn at 12:29 PM
September 24, 2009
First, congratulations are in order. No doubt due to the groundswell of calls by the industry for social media directives, if you haven't heard by now, FDA has announced a hearing on the "Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet and Social Media Tools." See the ...
tags: pharma marketing,  epharma,  FDA,  digital pharma,  warning letters, 
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"Real" People vs. Celebrity Spokespeople

posted by:
Wendy W. Blackburn at 9:11 AM
September 3, 2009
I read with interest this Forbes story today about how major global organizations such as Marriott, Dell, and American Express have decided to use "real" people in their ad campaigns. The headline reads: In These Ads, Customers Are The Celebrities Real people make effective pitchfolk at a time when big ...
tags: pharma marketing,  epharma, 
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