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Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
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Social media: Is your content worth sharing?

posted by:
Jim Dayton at 9:00 AM
August 4, 2009
As pharma marketers, social media has added a new layer of complexity to what we do. There are easily twice as many things to consider when we develop a marketing strategy now that our message must be broadcast-worthy, interactive and sharable. As pundits push us to jump into social media ...
tags: epharma,  social networking,  DTC,  health information seekers,  social media, 
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