about intouch soul blog
Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
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Don't Be a Social Media Whiner

posted by:
Wendy W. Blackburn at 10:00 AM
June 18, 2009
I have a confession. Some of my Facebook friends are whiners. "Jane is soooooo tired again today," or "John is thinking this terrible week will never, ever end." That's okay every once in a while - everyone has bad days - but the repeat offenders really get old. I don't ...
tags: Facebook,  social media,  Twitter, 
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Is it Really All About Social?

posted by:
Wendy W. Blackburn at 8:41 AM
June 16, 2009
I was sitting in a meeting last week discussing Web marketing. We were lamenting that, while we're excited social media has finally grabbed the attention of pharma clients, we don't want them to therefore neglect the digital marketing basics. It wasn't so long ago that marketers were crying, "forget ...
tags: search marketing,  social networking,  social media,  hype,  SEM, 
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Is Pharma Focus Shifting from Branded to Unbranded?

posted by:
Wendy W. Blackburn at 6:16 PM
June 2, 2009
Jon Richman had a nice post today on his Dose of Digital blog titled “RealAge, Wii Fit, and Pharma Marketing.” I’m a fan of the Wii Fit myself, and the game has definitely come up in brainstorms around Intouch as a way to reach new audiences, set within ...
tags: epharma,  unbranded site strategy,  unbranded websites,  social media,  digital pharma, 
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