about intouch soul blog
Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
Contributors
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Intouch Solutions' FDA Testimony

posted by:
Wendy W. Blackburn at 12:52 PM
November 10, 2009
I finally got a chance to post my slides for the FDA hearing here. I'm addressing question #2, which asks how pharma can: Fulfill regulatory requirements (e.g., fair balance, disclosure of indication and risk information, postmarketing submission requirements) in their Internet and social media promotion, particularly when using tools ...

A (Hypothetical) Letter to Consumers from Pharma

posted by:
Wendy W. Blackburn at 9:11 AM
November 10, 2009
Dear Consumer: I know I addressed this letter "Dear Consumer" but really I know you better than you think. You're a mom, a sister, a friend. A father, a husband, a son. You have a name. You might be someone that was just diagnosed, and you're seeking answers. You ...