about intouch soul blog
Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
Contributors
http://www.intouchsol.com/Libraries/Profile_Images/leaderFarukSmall.sflb.ashx http://www.intouchsol.com/Libraries/Profile_Images/leaderBunnySmall.sflb.ashx http://www.intouchsol.com/Libraries/Profile_Images/leaderGregSmall.sflb.ashx http://www.intouchsol.com/Libraries/Profile_Images/leaderWendySmall.sflb.ashx http://www.intouchsol.com/Libraries/Profile_Images/leaderJackLiptonSmall.sflb.ashx http://www.intouchsol.com/Libraries/Profile_Images/leaderJimSmall.sflb.ashx http://www.intouchsol.com/Libraries/Pod_Images/kevin_1.sflb.ashx http://www.intouchsol.com/Libraries/Profile_Images/leaderJoeySmall.sflb.ashx http://www.intouchsol.com/Libraries/Profile_Images/intouchguestblogger.sflb.ashx

Pharma, Don’t Be Shy about Social Media

posted by:
Wendy W. Blackburn at 12:43 PM
December 11, 2009
So the hullabaloo over the FDA hearing on regulated industries’ use of the Internet and social media is dying down a bit. It’s been a month, so I guess that’s normal. I got caught up in other stuff and didn’t get a chance to do a wrap-up, but that’s okay, ...

Intouch Solutions' FDA Testimony

posted by:
Wendy W. Blackburn at 12:52 PM
November 10, 2009
I finally got a chance to post my slides for the FDA hearing here. I'm addressing question #2, which asks how pharma can: Fulfill regulatory requirements (e.g., fair balance, disclosure of indication and risk information, postmarketing submission requirements) in their Internet and social media promotion, particularly when using tools ...

A (Hypothetical) Letter to Consumers from Pharma

posted by:
Wendy W. Blackburn at 9:11 AM
November 10, 2009
Dear Consumer: I know I addressed this letter "Dear Consumer" but really I know you better than you think. You're a mom, a sister, a friend. A father, a husband, a son. You have a name. You might be someone that was just diagnosed, and you're seeking answers. You ...

Woot! Intouch Wins Best Website at MM&M Awards

posted by:
Wendy W. Blackburn at 9:09 AM
October 31, 2009
I usually try not to use this blog as a platform to talk too much about Intouch Solutions' work. So if you're not interested in hearing about an award we just won for a really unique website we created, that's cool. Feel free to stop reading now. But if ...

Celebrating Pharma Women on Twitter

posted by:
Wendy W. Blackburn at 11:16 AM
October 30, 2009
I’d like to give a shout-out and a salute to the top (in my humble opinion) pharma-related women tweeters, in no particular order. I’ve included their ‘real’ name and Twitter handle, and a little about why they made the list. If you want to learn more about their bios, check ...
1 2 3 4 5 next