about intouch soul blog
Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
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Can the Facebook Social Graph Search Bring Patient Communities and Pharma Closer Together?

posted by:
Sean Nicholson at 3:21 PM
March 26, 2013
Recently, Facebook announced the launch of their enhanced search service, known as Graph Search. In its earlier iteration, Facebook search was limited to finding names, places and pages within Facebook. If Facebook couldn’t find a person, place or page that met the search criteria, it returned search results from Bing ...
tags: user experience design,  search marketing,  social sharing,  personalization,  Intouch Solutions,  social networking,  Facebook,  2013,  social media,  Social Media in Pharma,  social search, 
(0) comments

Pinning With Purpose

posted by:
Guest Blogger at 10:00 AM
April 3, 2012
Hi, my name is Sarah. And I'm a Pinterest addict.  It’s true, I admit it. As soon as I heard about Pinterest months ago, I requested an invite and then checked my email constantly in hopes of finding the confirmation.  The anticipation was killing me. I relate it to the ...
tags: pharma marketing,  social sharing,  2012,  Pinterest,  social media,  Social Media in Pharma, 
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7 Ways Pharma Can Improve Search Marketing in 2012

posted by:
Guest Blogger at 2:00 PM
February 17, 2012
In my last post, I provided a high-level review of search marketing in 2011. This week, I want to take this a step further and provide thoughts on how pharmaceutical marketers can take action to improve their search presence in 2012. 1. Get Educated and Passionate About Search We work ...
tags: search marketing,  social sharing,  2012,  mobile marketing,  digital marketing,  health information seekers,  sharesendsave,  digital pharma,  digital agency,  marketing strategy,  Google,  SEM, 
(1) comments

PharmaWall Lets Pharma and Facebook Still be Friends

posted by:
Wendy W. Blackburn at 2:00 PM
June 20, 2011
As most people in pharma marketing circles know by now, Facebook officially announced changes to their commenting policies on Facebook Pages with the following communication: "Previously, pharmaceutical brands could submit a request through their Facebook Sales Representative to disable commenting on their Facebook Page. Starting today, Facebook will no longer ...
tags: social sharing,  social networking,  Facebook,  social media,  digital pharma, 
(0) comments

Four Questions to Ask About Your Social Sharing Tool

posted by:
Wendy W. Blackburn at 6:17 PM
September 29, 2010
I enjoyed hearing many new ideas and seeing friends old and new at the ePatient Connections Conference this week. Kudos to @KevinKruse for another great event! Unfortunately I came down with a nasty cold the second day and missed many of the presentations. Overall I understand it was a successful ...
tags: social sharing,  epharma,  FDA,  social media,  sharesendsave, 
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