at 10:30 AM
March 12, 2013
It's been a busy week at SXSW, and I think the entire crew here has churned through more battery life, tracked more steps, geeked out, had more philosophical debates, and slept less than we had expected. Working with four different devices (smartphone, iPad, iPad mini, and laptop), I feel like ...
at 2:07 PM
February 26, 2013
In a previous post, I commented on the frequent number of medical marketing communications from companies that only talk about themselves, as opposed to their audience. The other day, while perusing pharma sites, I came across this website — aimed at healthcare professionals — that does the complete opposite....
at 10:06 AM
February 6, 2013
According to a recent article in Medical Marketing and Media, a Harris Interactive study reports “emotional connections and functional attributes” drive physician trust in pharma brands. My first reaction was, “Well … duh.” But on further reflection, I should be pleased that the study affirmed what we’ve been telling ...
at 11:10 AM
January 24, 2013
Remember the Kristin Wiig character “Penelope” on Saturday Night Live who always tried to top the other character? No matter what claim or recognition the other character achieved, Penelope would claim something grander … to the point of ridiculousness. She claimed she “invented air” in one episode. What makes the ...
at 8:45 AM
January 22, 2013
In the 1984 film, Moscow on the Hudson, Robin Williams plays a defector from Communist Russia. In one memorable scene, he ventures into a grocery store soon after defecting. Accustomed to very few choices in his native land, he suffers a panic attack coping with the seemingly endless choice ...