about intouch soul blog
Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
Contributors
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How I Became Part Of The Quantified Self Movement

posted by:
Jim Dayton at 2:00 PM
May 14, 2013
Do pharmaceutical companies need to pay attention to the new Quantified Self movement? Originally published on pharmaphorum.com, Jim Dayton shares his personal views on the increase in keeping track of one’s own health data, known as the Quantified Self movement, by using medical devices and mhealth apps. I am ...
tags: quantified self,  personalization,  Intouch Solutions,  learning,  app,  2013,  mass personalization,  innovation,  digital pharma,  humanization,  iPharma ,  ipad, 
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What Pharma Marketers Can Learn From Hackers

posted by:
Greg Kirsch at 5:05 PM
March 28, 2013
Late Sunday night, reviewing emails, I opened a direct Twitter message from a colleague of mine. Here it is: I impulsively clicked on the link, curious as to what embarrassing picture of me had gone viral. Luckily, alarm bells went off when the destination page was “broken” and tried to ...
tags: pharma marketing,  quantified self,  personalization,  Intouch Solutions,  learning,  digital marketing,  2013,  digital pharma,  marketing strategy,  customer-centric,  creative, 
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Final Thoughts from SXSW

posted by:
Drew Price at 10:15 AM
March 13, 2013
The Intouch team has returned home after a fantastic SXSW experience in Austin, Texas. We were all dreading the return once we realized we would be leaving sunny 70-degree Texas and coming back to frozen Chicago or chilly Kansas City, but here we are. And like true Midwesterners we take ...
tags: pharma marketing,  calm technology,  quantified self,  Intouch Solutions,  integration,  digital marketing,  2013,  innovation,  digital pharma,  marketing strategy,  SXSW, 
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Looking Outside Pharma’s Walls

posted by:
Jim Dayton at 10:00 AM
March 5, 2012
This was my second year attending ePharma Summit. Just like last year, it was a who’s who of pharma marketing including top industry executives, agencies and vendors. Unlike last year, I decided to take a little time after the conference to digest some of the overarching ideas and see exactly ...
tags: quantified self,  conferences,  ePharma Summit,  digital marketing,  mass personalization,  social media,  multi-channel,  digital pharma,  marketing strategy,  Big Data,  customer-centric, 
(2) comments