posted by:
Greg Kirsch
at 10:06 AM
February 6, 2013
According to a recent article in Medical Marketing and Media, a Harris Interactive study reports “emotional connections and functional attributes” drive physician trust in pharma brands. My first reaction was, “Well … duh.” But on further reflection, I should be pleased that the study affirmed what we’ve been telling ...
posted by:
Andrea Byrne
at 10:00 AM
December 28, 2012
Arthritis and cold weather aren’t the friendliest companions, so it’s somewhat ironic that the Arthritis Foundation’s annual Kansas City 5K Jingle Bell Run/Walk takes place in early December. On the other hand, perhaps the chilling grip on runners’ and walkers’ joints gives them a very slight idea of what morning ...
posted by:
Chris Hennkens
at 9:24 AM
October 16, 2012
How it begins
Back in August, the Intouch philanthropy team sent an agency-wide email
seeking participants for the 2012 Kansas City multiple sclerosis
fundraiser Bike MS . It was only a month away, but, in the blink of an
eye, I had clicked reply and signed up as both a participant and team
captain.
...
posted by:
Wendy W. Blackburn
at 8:00 AM
February 24, 2010
I like lists just about as much as I like statistics. That’s saying a lot.
This week we saw the release of two new “lists” – The Top 500 Most Valuable Brands and the 25 Companies with the Best Customer Service.
Do you think pharmaceutical companies or their brands ...
posted by:
Wendy W. Blackburn
at 8:04 PM
March 23, 2009
Ever since the early days of social media I've been struck by the crossover between social media and public relations. Many of the basic rules of engagement are the same - be honest, be transparent, be timely, be relevant, seek advocates, etc.
Since I'm a digital marketer with a PR ...