about intouch soul blog
Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
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Innovation Abounds at SXSW

posted by:
Brian Corn at 10:30 AM
March 11, 2013
As in previous years, Intouch Solutions sent an interdisciplinary team to SXSW Interactive to learn and possibly gain new insights from the innovators that speak and the broad range of content presented. These are our stories (insert Law and Order theme here). Our team arrived early on Thursday to get ...

“I Invented Air”: What’s In It For Your Audience

posted by:
Greg Kirsch at 11:10 AM
January 24, 2013
Remember the Kristin Wiig character “Penelope” on Saturday Night Live who always tried to top the other character? No matter what claim or recognition the other character achieved, Penelope would claim something grander … to the point of ridiculousness. She claimed she “invented air” in one episode. What makes the ...

Reducing Confusion In Healthcare Communications

posted by:
Greg Kirsch at 8:45 AM
January 22, 2013
In the 1984 film, Moscow on the Hudson, Robin Williams plays a defector from Communist Russia. In one memorable scene, he ventures into a grocery store soon after defecting. Accustomed to very few choices in his native land, he suffers a panic attack coping with the seemingly endless choice ...

Improving Patient Outcomes Through mHealth: A Review Of The 2012 mHealth Summit

posted by:
Ron Kane at 1:57 PM
December 26, 2012
Are we finally at a place where information technology can help improve patient outcomes and bend the cost curve in healthcare at the same time? In December, Intouch  and Allora  teams traveled to Washington, D.C. for the 4th Annual mHealth Summit. The event spanned three days and ...

How Shocking! Reducing Audience Stress Leads To More Effective Communications

posted by:
Greg Kirsch at 2:50 PM
December 11, 2012
“Any idiot can face a crisis — it's day-to-day living that wears you out.” Anton Chekhov Money worries. Family responsibilities. Holiday season mayhem. Health concerns. Stress affects us all — now more than ever. Forty-four percent of Americans report more stress than five years ago, and all this stress reduces ...
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