about intouch soul blog
Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
Contributors
http://www.intouchsol.com/Libraries/Profile_Images/leaderFarukSmall.sflb.ashx http://www.intouchsol.com/Libraries/Profile_Images/leaderBunnySmall.sflb.ashx http://www.intouchsol.com/Libraries/Profile_Images/leaderGregSmall.sflb.ashx http://www.intouchsol.com/Libraries/Profile_Images/leaderWendySmall.sflb.ashx http://www.intouchsol.com/Libraries/Profile_Images/leaderJackLiptonSmall.sflb.ashx http://www.intouchsol.com/Libraries/Profile_Images/leaderJimSmall.sflb.ashx http://www.intouchsol.com/Libraries/Pod_Images/kevin_1.sflb.ashx http://www.intouchsol.com/Libraries/Profile_Images/leaderJoeySmall.sflb.ashx http://www.intouchsol.com/Libraries/Profile_Images/intouchguestblogger.sflb.ashx

FDA Reprimands First Mobile App

posted by:
Wendy Blackburn at 3:00 PM
May 29, 2013
In a first last week, FDA issued a warning to developers of a mobile healthcare app. In an “It Has Come to Our Attention Letter”* issued to India-based Biosense Technologies, FDA voiced its concerns around the uChek Urine Analyzer app and invited the company to discuss the topic further....
tags: mobile,  Intouch Solutions,  mobile marketing,  app,  FDA,  2013,  mobile first,  warning letters, 
(0) comments

Looking Forward to 2012: CRM Drops the 'C'

posted by:
Jim Dayton at 9:30 AM
January 9, 2012
As I start to see other marketers’ predictions for 2012 that highlight coming trends from the forthcoming Facebook IPO to the continued rise of mobile social media, I think about some of the fundamental marketing principles that I’m hoping will change in the coming year. Like many marketers, I would ...
tags: mobile,  pharma marketing,  2012,  mobile marketing,  integration,  CRM,  digital marketing,  DTC,  social media,  multi-channel,  technology,  mobile first,  digital pharma,  marketing strategy,  humanization,  customer-centric, 
(0) comments

Looking Forward to 2012: Mobile Is Everywhere

posted by:
Jim Dayton at 10:00 AM
December 27, 2011
In May of 2011, the majority of mobile phones purchased in the U.S. were smartphones. By September, more smartphones were shipped in Europe than feature phones. It may not happen in 2012, but this trend shows no signs of stopping until the term “feature phone” is extinct. “Smartphones” will simply ...
tags: pharma marketing,  2012,  tablets,  mobile marketing,  integration,  digital marketing,  multi-channel,  mobile first,  marketing strategy, 
(0) comments