about intouch soul blog
Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
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What Pharma Marketers Can Learn From Hackers

posted by:
Greg Kirsch at 5:05 PM
March 28, 2013
Late Sunday night, reviewing emails, I opened a direct Twitter message from a colleague of mine. Here it is: I impulsively clicked on the link, curious as to what embarrassing picture of me had gone viral. Luckily, alarm bells went off when the destination page was “broken” and tried to ...

One More Thing from SXSW: People First!

posted by:
Marty Canniff at 2:00 PM
March 14, 2013
After five days of session after session at SXSW Interactive I felt a little foggy from information overload. Before we met up to head to the airport and fly back home, I sat on Sixth Street to take in some warmth and sunshine. All around me people were "keeping Austin ...

Final Thoughts from SXSW

posted by:
Drew Price at 10:15 AM
March 13, 2013
The Intouch team has returned home after a fantastic SXSW experience in Austin, Texas. We were all dreading the return once we realized we would be leaving sunny 70-degree Texas and coming back to frozen Chicago or chilly Kansas City, but here we are. And like true Midwesterners we take ...

The Experience Economy and Other Thoughts from SXSW

posted by:
Amy Manning at 10:30 AM
March 12, 2013
It's been a busy week at SXSW, and I think the entire crew here has churned through more battery life, tracked more steps, geeked out, had more philosophical debates, and slept less than we had expected. Working with four different devices (smartphone, iPad, iPad mini, and laptop), I feel like ...

How You Can Make Your Medical Copy More Effective

posted by:
Greg Kirsch at 2:07 PM
February 26, 2013
In a previous post, I commented on the frequent number of medical marketing communications from companies that only talk about themselves, as opposed to their audience. The other day, while perusing pharma sites, I came across this website — aimed at healthcare professionals — that does the complete opposite....
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