at 2:00 PM
May 14, 2013
Do pharmaceutical companies need to pay attention to the new Quantified Self movement? Originally published on pharmaphorum.com, Jim Dayton shares his personal views on the increase in keeping track of one’s own health data, known as the Quantified Self movement, by using medical devices and mhealth apps. I am ...
at 9:05 AM
January 15, 2013
Walking through the home show last spring, I noticed a gathering around one booth. Curious, I approached to see what attracted the crowd and saw a salesman rolling a lint brush over a cloth covered with lint. I inched closer. Then it happened. His eyes locked on my sweater. Looking ...
at 2:30 PM
January 8, 2013
While most marketers have already published their predictions for digital marketing in 2013, I’ve taken some time to look back at what I thought would happen in 2012 and chosen, instead, to publish a trend wish list. I had a lot of hope for 2012. I thought that marketers would ...
at 2:50 PM
December 11, 2012
“Any idiot can face a crisis — it's day-to-day living that wears you out.” Anton Chekhov Money worries. Family responsibilities. Holiday season mayhem. Health concerns. Stress affects us all — now more than ever. Forty-four percent of Americans report more stress than five years ago, and all this stress reduces ...
at 3:50 PM
October 12, 2012
Now that Sermo has been sold to World One (July 2012), there’s been heightened talk among pharma marketers about the true value of physician social networks. Do doctors use them for peer-to-peer interaction or only to generate a little extra income from market research? We reached out to Doximity, which ...