posted by:
Jeff Danley
at 8:22 AM
January 18, 2013
Last week, gadget enthusiasts from around the world gathered for the annual Consumer Electronics Show (CES) in Las Vegas. While this event is typically known for the unveiling of flashy new TVs and breakthrough smartphones, the 2013 CES featured a refreshing emphasis on health and fitness technology. Over 215 exhibitors ...
posted by:
Wendy W. Blackburn
at 7:02 AM
December 6, 2010
A colleague recently forwarded this article ("Merck New CEO Frazier Vows Innovation, Wider Markets") about the new Merck CEO and his focus on innovation.
The same colleague, (she's smart! Find her on Twitter as @lauraN546), pointed out that it seems innovation is at risk of becoming “just another ...
posted by:
Wendy W. Blackburn
at 8:32 AM
February 3, 2010
I received some great feedback from readers on the recent post The Pharma-sponsored Online Communities of 10 Years Ago. Specifically, several people reached out via Twitter and said they appreciated my identificiation of a phenomenon they, too had experienced: SMHF, or Social Media Hype Fatigue. From the post:...
posted by:
Wendy W. Blackburn
at 8:41 AM
June 16, 2009
I was sitting in a meeting last week discussing Web marketing. We were lamenting that, while we're excited social media has finally grabbed the attention of pharma clients, we don't want them to therefore neglect the digital marketing basics. It wasn't so long ago that marketers were crying, "forget ...