posted by:
Lauren Campbell
at 3:15 PM
February 8, 2013
If you’re like us, it’s hard to keep track of all of the pharma industry conferences this time of year. We’ll be speaking at and attending a few this spring and encourage you to check them out. iPharma2013 — Philadelphia
Intouch Solutions and Allora Health will be attending CBI’s iPharma ...
posted by:
Jim Dayton
at 10:00 AM
March 5, 2012
This was my second year attending ePharma Summit. Just like last year, it was a who’s who of pharma marketing including top industry executives, agencies and vendors. Unlike last year, I decided to take a little time after the conference to digest some of the overarching ideas and see exactly ...
posted by:
Wendy W. Blackburn
at 4:00 PM
February 14, 2011
What’s an ePharma Summit 2011?
Today I attended the ePharma Summit 2011 in New York City. It’s a huge conference with more than 500 people attending from industry, agencies, and various vendors interested in the broad topic of digital pharma marketing. The agenda can be found online. The ...
posted by:
Wendy W. Blackburn
at 9:56 PM
February 21, 2010
1. Measureable results are a major question – and a major concern – when it comes to social media. First, the question we heard at these conferences was “should pharma be involved in social media?” The next year, the question was “how can pharma be involved in social media within ...
posted by:
Wendy W. Blackburn
at 8:32 AM
February 3, 2010
I received some great feedback from readers on the recent post The Pharma-sponsored Online Communities of 10 Years Ago. Specifically, several people reached out via Twitter and said they appreciated my identificiation of a phenomenon they, too had experienced: SMHF, or Social Media Hype Fatigue. From the post:...