about intouch soul blog
Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
Contributors
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Roll out the red carpet — it’s awards season!

posted by:
Lauren Campbell at 2:00 PM
April 30, 2013
Awards season is in full swing within the advertising world, and agencies across the nation have their best work from the past year on display. Amongst those, the 11th annual Internet Advertising Competition (IAC) award winners were announced earlier this month, and Intouch Solutions came out victorious!   Out of a total ...

Time To Reboot!

posted by:
Suzanne Deaver at 9:00 AM
April 25, 2013
On April 12th, I had the pleasure of attending our first Intouch-hosted conference — primarily for existing clients — at the beautiful Alexandria Center for Life Sciences overlooking the East River in New York City. The Reboot conference brought together industry experts to shed light on technology trends that are ...

Paid Search Mobile Segmentation in a Post-Enhanced Campaign Era

posted by:
Tracie Biggerstaff at 2:30 PM
April 18, 2013
Eager pay-per-click (PPC) advertisers from around the U.S. gathered in Austin, TX, last week to hear the most respected professionals speak at the 2nd Annual Hero Conf search marketing conference. While a wide variety of topics were discussed, the main buzz was focused around Google’s Enhanced Campaigns — more ...

What Pharma Marketers Can Learn From Hackers

posted by:
Greg Kirsch at 5:05 PM
March 28, 2013
Late Sunday night, reviewing emails, I opened a direct Twitter message from a colleague of mine. Here it is: I impulsively clicked on the link, curious as to what embarrassing picture of me had gone viral. Luckily, alarm bells went off when the destination page was “broken” and tried to ...

One More Thing from SXSW: People First!

posted by:
Marty Canniff at 2:00 PM
March 14, 2013
After five days of session after session at SXSW Interactive I felt a little foggy from information overload. Before we met up to head to the airport and fly back home, I sat on Sixth Street to take in some warmth and sunshine. All around me people were "keeping Austin ...
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