at 2:00 PM
April 30, 2013
Awards season is in full swing within the advertising world, and agencies across the nation have their best work from the past year on display. Amongst those, the 11th annual Internet Advertising Competition (IAC) award winners were announced earlier this month, and Intouch Solutions came out victorious!
Out of a total ...
at 5:05 PM
March 28, 2013
Late Sunday night, reviewing emails, I opened a direct Twitter message from a colleague of mine. Here it is: I impulsively clicked on the link, curious as to what embarrassing picture of me had gone viral. Luckily, alarm bells went off when the destination page was “broken” and tried to ...
at 11:30 AM
March 19, 2013
The Launch of Sanofi’s iBGStar® Launching a revolutionary product demands a revolutionary campaign, and that’s exactly what we delivered when Intouch designed, developed, and executed a multi-faceted, award-winning launch campaign for Sanofi’s first-of-its-kind iBGStar® device. A newly published case study features the details, or just click the thumbnail to view ...
at 10:06 AM
February 6, 2013
According to a recent article in Medical Marketing and Media, a Harris Interactive study reports “emotional connections and functional attributes” drive physician trust in pharma brands. My first reaction was, “Well … duh.” But on further reflection, I should be pleased that the study affirmed what we’ve been telling ...
at 9:05 AM
January 31, 2013
The days of monolithic, proprietary software systems are waning. As the
U.S. economy struggles to rebound, businesses — including major global
pharmaceutical companies — are looking for every advantage and cost
savings they can find. It is no surprise, then, that more and more
pharmas are looking to open source technology as a means ...