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Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
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The Product Demo: Making It Work For Pharma

posted by:
Greg Kirsch at 9:05 AM
January 15, 2013
Walking through the home show last spring, I noticed a gathering around one booth. Curious, I approached to see what attracted the crowd and saw a salesman rolling a lint brush over a cloth covered with lint. I inched closer. Then it happened. His eyes locked on my sweater. Looking ...
tags: user experience design,  Web design,  tablets,  Intouch Solutions,  learning,  app,  2013,  digital pharma,  marketing strategy,  ipad,  creative, 
(1) comments

If SMEs Ruled the World

posted by:
Wendy W. Blackburn at 10:43 AM
September 15, 2010
Time and again over the past few weeks, I've seen something that is so very true, and I am sure something that all marketers and agencies struggle with when developing digital assets. For this exercise, let’s pretend we’re building a Web site. If any one department or practice had complete ...
tags: user experience design,  Web design,  digital agency,  agency models, 
(0) comments

Customer Service is the New Marketing is the New Customer Service

posted by:
Wendy W. Blackburn at 3:49 PM
August 4, 2010
Pharma – as you know – is full of silos. Marketing, public relations, sales, and customer service all inherently have the same end goals, yet operate in extremely disparate internal functions. Some companies are better than others, but all seem to have their special struggles. Unfortunately, that can translate to ...
tags: user experience design,  pharma marketing,  Web design,  epharma,  integration,  technology,  digital pharma, 
(0) comments

What Do a Flooded Basement and ePharma Have in Common?

posted by:
Wendy W. Blackburn at 7:20 PM
March 25, 2010
We had a pipe burst in our finished basement in December. The geyser that came shooting out of the wall flooded several rooms and managed to ruin a couple of walls, part of the ceiling, and the floor in the entire basement. No furniture was ruined, it was the bottom ...
tags: search marketing,  Web design,  social media,  analytics,  digital agency, 
(0) comments

Google Sidewiki: How Will Pharma Respond?

posted by:
Wendy W. Blackburn at 8:11 AM
September 29, 2009
It's hard to keep track of all of Google's new technology launches. Sometimes I pay attention, sometimes I don't. But the launch of Google's sidewiki this week certainly caused a stir in our pharma marketing agency. Here's why: Google sidewiki is a sort of browser-add on tool that allows ...
tags: Web design,  epharma,  FDA,  Google, 
(0) comments