about intouch soul blog
Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
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What We've Learned from TweetPharm Rank

posted by:
Jim Dayton at 1:30 PM
November 12, 2012
I will be the first to admit that I was nervous when we launched TweetPharm Rank. I'd seen many other companies attempt to rank influence and suffer a bit of backlash from the online community. Of course, TweetPharm Rank is not necessarily ranking the influence of any of the pharma ...
tags: TweetPharm,  pharma marketing,  epharma,  2012,  Intouch Solutions,  digital marketing,  social media,  Social Media in Pharma,  analytics,  Twitter,  digital pharma,  marketing strategy, 
(0) comments

Partnership With Patients – A Conference Like No Other

posted by:
Bunny Ellerin at 10:00 AM
October 31, 2012
The energy in the room was palpable. I go to many conferences and events, but this one was different. No canned speeches. No boring PowerPoints. No people you’re trying to avoid. Instead the inaugural Partnership with Patients Summit, held September 21 through 23 in Kansas City, MO, was filled with ...
tags: mobile,  conferences,  social media,  Twitter,  technology, 
(2) comments

Top Pharma Tweeters: Tracking Pharma’s Use of Twitter in Real-Time

posted by:
Wendy W. Blackburn at 1:46 PM
November 2, 2010
About a year ago, I published a chart that looked like the one to the right in a post titled "Pharma Finds its Voice on Twitter." This functional but not-so-pretty graphic featured known pharma companies actively tweeting, their Twitter handle, the date they joined, and the number of ...
tags: epharma,  social media,  Twitter, 
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More Sound Bites from Digital Pharma East 2010

posted by:
Wendy W. Blackburn at 12:56 PM
November 1, 2010
  I thought I'd provide more "nuggets and sound bites" from select presentations at Digital Pharma East 2010. This post includes some practical, valuable advice from a couple of industry-side presenters, Shwen Gwee from Vertex Pharmaceuticals and Melissa Bojorquez from Boehringer Ingelheim. For the first installment, see "Nuggets, Snippets, ...
tags: epharma,  conferences,  social media,  Twitter,  digital pharma, 
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The Social Media Playground: What if FDA Says Pharma Can't Play?

posted by:
Wendy W. Blackburn at 2:03 PM
October 7, 2010
The industry is waiting with bated breath for guidance from FDA on the use of the Internet and social media for promotion of pharmaceutical products. When can we expect it and what will it mean? When Can We Expect It? As recently as June, FDA was quoted in print as saying they ...
tags: FDA,  unbranded websites,  social media,  Twitter,  warning letters, 
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