at 2:30 PM
April 18, 2013
Eager pay-per-click (PPC) advertisers from around the U.S. gathered in Austin, TX, last week to hear the most respected professionals speak at the 2nd Annual Hero Conf search marketing conference. While a wide variety of topics were discussed, the main buzz was focused around Google’s Enhanced Campaigns — more ...
at 9:40 AM
December 6, 2012
Twice, Intouch Solutions developers participated in a grueling hackathon competition. Vying for top place, Intouch developers lost sleep, skipped meals (and showers), and meshed together their brilliant brains to build the apps they hoped would win the hearts and minds of the judges. And twice, Intouch Solutions brought home the ...
at 2:00 PM
February 17, 2012
In my last post, I provided a high-level review of search marketing in 2011. This week, I want to take this a step further and provide thoughts on how pharmaceutical marketers can take action to improve their search presence in 2012. 1. Get Educated and Passionate About Search We work ...
at 9:00 AM
February 3, 2012
Since 2011 has come to a close and we, as pharma marketers, are preparing for a new year, I started reflecting on the changes we saw in the search world. In 2011, we saw several folks stepping forward to make the statement that the pharmaceutical industry is behind the times ...
at 4:50 PM
June 1, 2011
In April, Google launched their new +1 feature within their search results that essentially allows users to like a Web page directly from their search results. The +1 feature was launched with the intention of acting similar to the way that the Facebook Like button works. When they launched the ...