about intouch soul blog
Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
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Roll out the red carpet — it’s awards season!

posted by:
Lauren Campbell at 2:00 PM
April 30, 2013
Awards season is in full swing within the advertising world, and agencies across the nation have their best work from the past year on display. Amongst those, the 11th annual Internet Advertising Competition (IAC) award winners were announced earlier this month, and Intouch Solutions came out victorious!   Out of a total ...

Paid Search Mobile Segmentation in a Post-Enhanced Campaign Era

posted by:
Tracie Biggerstaff at 2:30 PM
April 18, 2013
Eager pay-per-click (PPC) advertisers from around the U.S. gathered in Austin, TX, last week to hear the most respected professionals speak at the 2nd Annual Hero Conf search marketing conference. While a wide variety of topics were discussed, the main buzz was focused around Google’s Enhanced Campaigns — more ...

Can the Facebook Social Graph Search Bring Patient Communities and Pharma Closer Together?

posted by:
Sean Nicholson at 3:21 PM
March 26, 2013
Recently, Facebook announced the launch of their enhanced search service, known as Graph Search. In its earlier iteration, Facebook search was limited to finding names, places and pages within Facebook. If Facebook couldn’t find a person, place or page that met the search criteria, it returned search results from Bing ...

Doximity: Not Your Physician's Facebook

posted by:
Bunny Ellerin at 3:50 PM
October 12, 2012
Now that Sermo has been sold to World One (July 2012), there’s been heightened talk among pharma marketers about the true value of physician social networks. Do doctors use them for peer-to-peer interaction or only to generate a little extra income from market research? We reached out to Doximity, which ...

Keeping Ahead of the Digital Curve in Pharma

posted by:
Wendy Blackburn at 9:00 AM
March 30, 2012
Today is “d-day” for some pharma companies deciding what to do with their Facebook pages, as Facebook forces all Pages to adopt its new Timeline layout. (Read our “7 Things Pharma Should Know About Facebook Timeline” for more info.) Facebook’s non-optional switch to Timeline is just another reminder ...
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