about intouch soul blog
Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
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The Many Perspectives of Customer-Centric Marketing

posted by:
Wendy W. Blackburn at 11:30 AM
July 1, 2011
This week I attended the first-ever Customer Centric Marketing for Pharma conference hosted by EyeForPharma in Philadelphia. Here’s a little background on the conference and why I’m involved, and a recap from my colleague Joey Barnes. This was the inaugural event of a new conference with a unique slant: "How can ...
tags: user experience design,  EyeForPharma,  conferences, 
(2) comments

Know Your Audience and Provide Value

posted by:
Joey Barnes at 9:30 AM
June 28, 2011
Today I am in the City of Brotherly Love with a few colleagues from Intouch at eyeforpharma’s Customer Centric Marketing for Pharma USA Conference 2011. In their own words, the conference is aimed at “facilitating the impending transition in pharmaceutical marketing from product-centricity to customer-centricity.” Throughout the day we ...
tags: EyeForPharma,  conferences, 
(0) comments

A New Concept in Pharma Marketing?

posted by:
Wendy W. Blackburn at 10:45 AM
June 16, 2011
Lilly announced a new initiative today for consumers. According to the press release, lillyforbetterhealth.com "Lilly for Better Health™, a program of Lilly USA, LLC, (NYSE: LLY) that helps Americans live healthier, more active lives, launches an enhanced multi-channel platform designed to reach patients where they like to receive health ...
tags: EyeForPharma,  conferences, 
(0) comments

FDA Hearing Speakers & Attendees: Start Your Engines

posted by:
Wendy W. Blackburn at 10:00 AM
October 28, 2009
I've been impressed with FDA communication around the upcoming "Promotion of FDA-Regulated Medical Products Using the Internet and Social Media Tools" hearing. Heck, as I've stated before, I'm really impressed they're holding the hearing at all. Their communications are transparent and even a little apologetic that things ...
tags: EyeForPharma,  epharma,  social networking,  FDA,  social media,  digital pharma, 
(0) comments