about intouch soul blog
Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
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Pharma: The Bright, Shiny, Digital Future

posted by:
Faruk Capan at 11:35 AM
May 2, 2013
As a boy, the vision of the future was what I saw in sci-fi movies, everything was chrome-plated and digital. It was a bright and shiny vision. And although I don’t see shiny metallic surfaces everywhere, I do see how our world has embraced digital. Yes, today’s world is definitely ...

The Experience Economy and Other Thoughts from SXSW

posted by:
Amy Manning at 10:30 AM
March 12, 2013
It's been a busy week at SXSW, and I think the entire crew here has churned through more battery life, tracked more steps, geeked out, had more philosophical debates, and slept less than we had expected. Working with four different devices (smartphone, iPad, iPad mini, and laptop), I feel like ...

SXSW 2012: Better Tech for a Better World

posted by:
Jim Dayton at 4:50 PM
March 22, 2012
For my second year at SXSW, I knew that I would need a much better plan than I had for year one. So almost as soon as the panels were announced, I logged in to my account to pick the topics of interest to me. I chose two for ...

Looking Outside Pharma’s Walls

posted by:
Jim Dayton at 10:00 AM
March 5, 2012
This was my second year attending ePharma Summit. Just like last year, it was a who’s who of pharma marketing including top industry executives, agencies and vendors. Unlike last year, I decided to take a little time after the conference to digest some of the overarching ideas and see exactly ...