about intouch soul blog
Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
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How I Became Part Of The Quantified Self Movement

posted by:
Jim Dayton at 2:00 PM
May 14, 2013
Do pharmaceutical companies need to pay attention to the new Quantified Self movement? Originally published on pharmaphorum.com, Jim Dayton shares his personal views on the increase in keeping track of one’s own health data, known as the Quantified Self movement, by using medical devices and mhealth apps. I am ...
tags: quantified self,  personalization,  Intouch Solutions,  learning,  app,  2013,  mass personalization,  innovation,  digital pharma,  humanization,  iPharma ,  ipad, 
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Pharma: The Bright, Shiny, Digital Future

posted by:
Faruk Capan at 11:35 AM
May 2, 2013
As a boy, the vision of the future was what I saw in sci-fi movies, everything was chrome-plated and digital. It was a bright and shiny vision. And although I don’t see shiny metallic surfaces everywhere, I do see how our world has embraced digital. Yes, today’s world is definitely ...
tags: mobile,  Intouch Solutions,  app,  2013,  social media,  Social Media in Pharma,  technology,  digital pharma,  Big Data, 
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Roll out the red carpet — it’s awards season!

posted by:
Lauren Campbell at 2:00 PM
April 30, 2013
Awards season is in full swing within the advertising world, and agencies across the nation have their best work from the past year on display. Amongst those, the 11th annual Internet Advertising Competition (IAC) award winners were announced earlier this month, and Intouch Solutions came out victorious!   Out of a total ...
tags: iBGStar,  Intouch Solutions,  digital marketing,  Facebook,  app,  awards,  2013,  social media,  Social Media in Pharma,  digital pharma,  digital agency,  creative, 
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Health Focus Has Strong Showing At CES

posted by:
Jeff Danley at 8:22 AM
January 18, 2013
Last week, gadget enthusiasts from around the world gathered for the annual Consumer Electronics Show (CES) in Las Vegas. While this event is typically known for the unveiling of flashy new TVs and breakthrough smartphones, the 2013 CES featured a refreshing emphasis on health and fitness technology. Over 215 exhibitors ...
tags: mobile,  Intouch Solutions,  learning,  app,  health information seekers,  2013,  technology,  digital pharma,  hype,  customer-centric, 
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Did Off-Label Promotion Just Become Legal?

posted by:
Wendy Blackburn at 12:52 PM
January 10, 2013
In case you missed it, on December 3rd,- a court in New York ruled free speech prevails over off-label discussions. Wait. Whaaaaaat? It was this news nugget that prompted friend and compliance/regulatory attorney Darshan Kulkarni of Kulkarni Law Firm to tweet this to me: What happened? A summary On Monday, ...
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