at 1:22 PM
May 7, 2013
This week, I’m with the Intouch Solutions team at the 5th annual Veeva Global Customer Summit in Philadelphia. The Veeva Summit agenda focuses on cloud-based solutions dedicated to the commercial success of the life sciences industry. In Intouch’s world, that means looking at the iPad as a valuable communications tool ...
at 9:05 AM
January 15, 2013
Walking through the home show last spring, I noticed a gathering around one booth. Curious, I approached to see what attracted the crowd and saw a salesman rolling a lint brush over a cloth covered with lint. I inched closer. Then it happened. His eyes locked on my sweater. Looking ...
at 10:01 AM
October 1, 2012
We recently announced that Intouch Solutions is collaborating with MD Mindset to help pharmaceutical marketers better understand the impact and opportunities iPads® offer as a main platform for information delivery. In March of 2012, MD Mindset performed research with regarding iPad ownership, professional use and pharmaceutical rep use in physician ...
Wendy W. Blackburn
at 11:20 AM
April 12, 2011
I’ve said it before and I’ll say it again: I love stats.
Particularly lately, I’ve been interested in the rising use of mobile devices in the health care industry. There’s no question – the uptake of mobile device use in this space – iPhone, iPads, etc. – has been ...