about intouch soul blog
Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
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What Pharma Marketers Can Learn From Hackers

posted by:
Greg Kirsch at 5:05 PM
March 28, 2013
Late Sunday night, reviewing emails, I opened a direct Twitter message from a colleague of mine. Here it is: I impulsively clicked on the link, curious as to what embarrassing picture of me had gone viral. Luckily, alarm bells went off when the destination page was “broken” and tried to ...

My 2013 Trend Wish List

posted by:
Jim Dayton at 2:30 PM
January 8, 2013
While most marketers have already published their predictions for digital marketing in 2013, I’ve taken some time to look back at what I thought would happen in 2012 and chosen, instead, to publish a trend wish list. I had a lot of hope for 2012. I thought that marketers would ...

Bowling Score Sheets vs. Billboards

posted by:
Kevin Wohler at 9:00 AM
February 28, 2012
For the past several years, I've worked for a digital marketing agency. I'm a firm believer that digital and mobile marketing are the wave of the future. Unfortunately, some traditional agencies still aren't ready to admit it. Years ago I was living in Orlando, trying to find a job that ...

Looking Forward to 2012: CRM Drops the 'C'

posted by:
Jim Dayton at 9:30 AM
January 9, 2012
As I start to see other marketers’ predictions for 2012 that highlight coming trends from the forthcoming Facebook IPO to the continued rise of mobile social media, I think about some of the fundamental marketing principles that I’m hoping will change in the coming year. Like many marketers, I would ...

Looking Forward to 2012: Multi-Channel Thinking

posted by:
Jim Dayton at 2:00 PM
November 29, 2011
Working in digital marketing, I’ve always been a bit reluctant to prognosticate about the future. I’ve been especially careful the last few years, as I’ve watched technology turn on a dime. However, 2012 is different. 2011 has seen the mainstream emergence of two platforms that many marketers have been forecasting ...
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