posted by:
Dave Anderson
at 2:00 PM
February 17, 2012
In my last post, I provided a high-level review of search marketing in 2011. This week, I want to take this a step further and provide thoughts on how pharmaceutical marketers can take action to improve their search presence in 2012. 1. Get Educated and Passionate About Search We work ...
posted by:
Andrea Byrne
at 3:00 PM
February 14, 2012
Service is at the core of everything we do at Intouch Solutions. It’s reflected in our organizational structure: client services, strategic services, development services, creative services, and so on. With a mid-2011 enhancement to our benefits package, associates also have the opportunity to extend our commitment to service outside the ...
posted by:
Dave Anderson
at 9:00 AM
February 3, 2012
Since 2011 has come to a close and we, as pharma marketers, are preparing for a new year, I started reflecting on the changes we saw in the search world. In 2011, we saw several folks stepping forward to make the statement that the pharmaceutical industry is behind the times ...
posted by:
Wendy W. Blackburn
at 9:00 AM
January 26, 2012
Introduction On January 24 FDA issued new, final guidance on “product name placement, size, and prominence in advertising and promotional labeling.” I can tell you up front this still isn't the long-awaited social media guidance. Instead, the document sets out to clarify FDA requirements and expectations for how and when ...
posted by:
Wendy Blackburn
at 1:00 PM
January 18, 2012
This topic comes up a lot around my agency: How do you define DTC? Of course, on the surface, DTC in the context of pharma marketing stands for "direct-to-consumer." Its roots likely go back to when FDA first approved the marketing of prescription products to U.S.consumers in the 1980's....