Insightful features,
expert analysis

When something impacts our industry, you want a trusted source to help sort through the details and implications. If it's related to pharma, digital marketing, or health care, you know we'll pass along the important details.

Our features (POVs, briefs, and articles) are written by Intouch Solutions team members who are experts at what they do. They always have an opinion, and they’re happy to share it.

We hope every feature not only informs and inspires, but also entertains.

Facebook Releases New Conversion Measurement and Ad Optimization System

March 20, 2013
FROM THE INTOUCH SOLUTIONS MEDIA DEPARTMENT OVERVIEW In late January, Facebook announced the global launch of a new ad optimization system and conversion measurement tool. The new system offers features attractive to direct-response marketers seeking improved ad tracking and results, including: Optimized Targeting — Advertisers are now able to deliver ...
Tags Intouch Solutions,  search marketing,  2013,  Social Networks,  social media,  user statistics,  trends,  facebook,  user experience, 
Read More

Google Chrome Set to Encrypt All Searches

February 12, 2013
Google Chrome is implementing changes that will make the job of a search engine marketing professional a little more difficult. Like Firefox and iOS6, Google Chrome’s most recent update (Chrome 25) will be automatically encrypting all searches from its Omnibox — the box used to type in URLs. Previously, Google’s ...
Tags search marketing,  digital marketing,  pharma marketing,  Firefox,  Google,  user statistics,  trends,  iOS 6,  secure search,  user experience,  trust,  pharma marketing resources,  SEO,  analytics,  Google+, 
Read More

Firefox’s Secure Search Will Alter Search Analytics

April 6, 2012
Recently, Firefox announced that a major change is underway for Google searches performed in the browser. The change is intended to safeguard user privacy, but will ultimately impact the natural search keyword data available for Search and Web analysis. We want to make you aware of this up-coming change not ...
Tags search marketing,  Firefox,  Google,  user statistics,  secure search,  SEM,  SEO,  analytics, 
Read More

Pharma statistics on desktop browser usage and trends

August 3, 2010
As the Web has evolved, so has the concept of the browser. We now have mobile devices, rich Internet applications and tablet computers all navigating the Web. This is why three-screen viewing is on the rise. But for digital pharma marketers and Web developers, how well a site renders ...
Tags user statistics,  trends, 
Read More

Are you a friend?

August 3, 2010
At Intouch, we talk to our clients every day. It’s our goal to establish great working — and in many cases — personal relationships with our clients. It is not uncommon for people today to include clients, colleagues and co-workers in their social networks. I’ll admit I have clients as ...
Tags social media,  user statistics,  trends, 
Read More