Insightful features,
expert analysis

When something impacts our industry, you want a trusted source to help sort through the details and implications. If it's related to pharma, digital marketing, or health care, you know we'll pass along the important details.

Our features (POVs, briefs, and articles) are written by Intouch Solutions team members who are experts at what they do. They always have an opinion, and they’re happy to share it.

We hope every feature not only informs and inspires, but also entertains.

YouTube's Upcoming Redesign: Will You Be Ready June 19?

April 5, 2013
In March 2013, YouTube announced significant changes that will impact channels managed by pharmaceutical companies. YouTube’s primary goals for the changes were to provide (1) an overall more engaging experience; and (2) an improved, user-friendly experience across mobile, tablet and desktop platforms. Our social media team at Intouch Solutions reviewed ...
Tags Intouch Solutions,  digital marketing,  pharma marketing,  2013,  social media,  trends,  user experience,  YouTube,  mobile, 
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RxWIKI Promotes Pinterest-Driven “Medical Encyclopedia” of Pharma Brands

March 27, 2013
BACKGROUND On March 6, RxWiki, Inc., launched a pharmaceutical-focused Pinterest account, sharing photos and videos related to prescription and over-the-counter (OTC) products. The pin boards are grouped by disease state and include product photos, labeling information and photos of patients for each disease state (see examples on next page). ...
Tags Intouch Solutions,  search marketing,  pharma marketing,  2013,  Social Networks,  social media,  FDA,  Pinterest,  RXWiki, 
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Facebook Releases New Conversion Measurement and Ad Optimization System

March 20, 2013
FROM THE INTOUCH SOLUTIONS MEDIA DEPARTMENT OVERVIEW In late January, Facebook announced the global launch of a new ad optimization system and conversion measurement tool. The new system offers features attractive to direct-response marketers seeking improved ad tracking and results, including: Optimized Targeting — Advertisers are now able to deliver ...
Tags Intouch Solutions,  search marketing,  2013,  Social Networks,  social media,  user statistics,  trends,  facebook,  user experience, 
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Facebook’s News Feed Makeover: Four Implications for Pharma

March 12, 2013
Introduction On Thursday, March 7, Facebook announced a major redesign to its News Feed, one of its most used and visible features. This point-of-view document was developed by Intouch Solutions’ social media team to summarize the redesign and outline the implications for pharmaceutical companies. Overview In its announcement, Facebook likened ...
Tags Intouch Solutions,  2013,  Social Networks,  social media,  trends,  facebook,  user experience,  mobile, 
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Facebook Announces Graph Search Preview

February 21, 2013
Facebook recently announced a new, third pillar of core functionality, called Graph Search, to help users make new connections. This new pillar complements the other two pillars in Facebook: NewsFeed and Timeline. Overview Graph Search is an enhanced contextual search functionality that will expand on the current Facebook search bar. ...
Tags search marketing,  social media,  trends,  facebook,  user experience,  mobile, 
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Myspace Relaunch Captures Attention (Should Pharma Care?)

October 15, 2012
On October 4, Facebook reached an unprecedented 1 billion active monthly users. But an early rival to Facebook — Myspace — garnered some attention recently when it previewed a milestone of its own: the launch of an all-new Myspace website. Justin Timberlake is the main spokesperson for the re-launch and is also a significant ...
Tags pharma marketing,  Social Networks,  social media,  trends,  facebook,  user experience,  twitter,  Myspace, 
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7 Things Pharma Should Know About Facebook Timeline

March 9, 2012
On Feb. 29, Facebook announced its Timeline functionality for Facebook pages at its first-ever event exclusively for marketers, fMC. Facebook Timeline changes the default look and feel of the traditional page from a list of the most recent updates to a complete summary of the brand’s entire history. It ...
Tags digital marketing,  pharma marketing,  Social Networks,  social media,  facebook, 
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The Evolution of Facebook Advertising

March 9, 2012
New Strategies Featured at fMC Facebook employees and marketers from around the country attended the first annual Facebook Marketing Conference (fMC) in New York City on Feb. 29th. There, current and potential Facebook advertisers sat eagerly in their chair waiting to hear the announcement of Facebook’s newest and most powerful ...
Tags digital marketing,  pharma marketing,  social media,  facebook, 
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FDA Issues Draft Guidance on Responding to Unsolicited Requests for Off-Label Information

January 4, 2012
Two years ago, in November 2009, FDA held a public hearing to address five critical questions related to the use of the Internet and social media in the promotion of FDA-regulated medical products. Then one year ago, FDA outlined which areas the agency would focus on first. Responding to unsolicited ...
Tags digital marketing,  pharma marketing,  social media,  facebook,  twitter, 
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How Facebook's new comment policy impacts your pharma Facebook Page

May 19, 2011
As reported on the Intouch Soul blog in early April, Facebook has officially announced changes to their commenting policies on Facebook Pages. Facebook sales representatives sent emails with the official announcement to clients on May 17th explaining the changes. The email reads: I’m reaching out to inform you of a ...
Tags social media,  facebook, 
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