We continue to hear more and more about how much physicians like the iPad®. Manhattan Research released a study announcing that seventy-five percent of U.S. physicians own some form of Apple device. While this includes any Apple device, the adoption rate for the iPhone® and the iPad have been surging. ...

Direct-to-consumer (DTC) television commercials and their influence on website traffic is the subject of an annual study by Manhattan Research, published in ePharma Consumer® v9.0.  The new data from market research powerhouse Manhattan Research point to NuvaRing® from Merck as having the highest percentage of overall product website ...

Let’s face it, people who aren’t in our industry might think pharma marketing lacks creativity, but these people probably haven’t faced the same challenges we face. Ask any copywriter or designer in the pharma industry, “What’s the most challenging part of your job?” and you’ll probably get an answer ...

You may be thinking, “When every dollar counts, why bother with unbranded?” Research shows that most consumers are “information seekers” when it comes to health information. Since the introduction of DTC marketing, unbranded sites have become a popular platform for educating patients. According to the PEW Internet and American Life ...

Certain diseases and health ailments can strike some communities harder than others. Take HIV/AIDS as an example – 50% of all new HIV infections are among African-Americans, although African-Americans comprise only 13% of the population. Given disease prevalence among certain ethnicities, multicultural marketing can be a valuable resource.   Why ...

We all know the benefits of a fully integrated campaign, but we also recognize the difficulties that can come with launching a campaign of this scope. As digital marketers, we must at all times own the broader vision of any marketing effort. Why? Because the path consumers take to your ...

As a child, I looked forward to the day when cars would fly, robots would clean my room, and computers would make our lives so easy that we would complain about the toil of a three-day work week. As an adult, I realize exactly how distorted that view of the ...

In a down economy, marketers are evaluating their efforts to ensure they’re getting the most bang for their buck. One key factor in improving ROI and brand identity is becoming more targeted in your marketing vision. Segmentation, therefore, must go beyond the formulaic approach of ”we make drug X to ...

Remember when headlines were all about global warming? Today they're all about the economy, and the economy is impacting everything, including how patients choose to manage their diseases. In this time of penny pinching, pharma can help ensure that health care is one sacrifice patients won't have to make.  ...

On March 26, 2009, DDMAC issued warning letters regarding paid search ads (referred to by FDA as "sponsored links") to 14 pharmaceutical companies. These 14 letters addressed the sponsored links for 48 individual drug advertisers. While not directly addressed in these warning letters, it's important to note that DDMAC also issued an informal ...