New Strategies Featured at fMC Facebook employees and marketers from around the country attended the first annual Facebook Marketing Conference (fMC) in New York City on Feb. 29th. There, current and potential Facebook advertisers sat eagerly in their chair waiting to hear the announcement of Facebook’s newest and most powerful ...

Two years ago, in November 2009, FDA held a public hearing to address five critical questions related to the use of the Internet and social media in the promotion of FDA-regulated medical products. Then one year ago, FDA outlined which areas the agency would focus on first. Responding to unsolicited ...

Will 2011 go down as the year that iPad made it big in pharma? Possibly. With 75% of physicians reporting that they currently own an Apple device (iPad, iPhone or iPod), and 30% specifically owning an iPad, we can be sure of their personal affinity toward Apple products. But, they ...

Contrary to popular belief, most agencies aren’t full of skateboard-riding hipsters who drive sports cars, brainstorm all day, and exist solely on pizza, cigarettes, sex and booze … unfortunately. It should also be noted that great ideas aren’t things a lone creative director haphazardly stumbles upon while pretending to be ...

This is not an article about a new boy band. Instead, it’s about some other “new kids on the block” making noise in and around the Web: HTML5 and CSS3.   What is HTML? HTML stands for Hyper Text Markup Language – it’s the primary programming language to write content ...

Understanding Web testing and optimization is critical in today’s digital age. The virtues of testing and the potential upside that can be seen by performing tests on a website are limitless.   Not sure what website testing is? The two primary forms of Web testing and optimization are: A/B testing ...

For a few years, you’ve been reading about the tidal wave of smartphone sales, watched countless videos about how critical mobile is to a customer’s brand experience, and you know that mobile users will soon surpass desktop users.  The audience is unquestionably there, but less than 5%...

Mobile marketing #1: Build a mobile-optimized site In the 1989 film Field of Dreams starring Kevin Costner, he hears a voice telling him “If you build it, he will come.” While this somewhat applies to mobile marketing, it can more accurately be stated as: “If you don’t build it, he ...

Continued from 6 Mobile marketing "must haves" - Part 1 Mobile marketing #4: Integrate mobile codes into offline efforts  We know that consumers and health care professionals own mobile devices and lookup health care information on them. They carry them with them wherever they go; logically, they have them as ...

Recently, Intouch conducted a survey of physicians to learn more about their interactions with the iPad®. We received a lot of interest in the study from clients, media, and others interested in iPad and health. We interviewed our own Julie Martell, Senior Manager, Marketing Insights, who led this research project ...