Insightful features,
expert analysis

When something impacts our industry, you want a trusted source to help sort through the details and implications. If it's related to pharma, digital marketing, or health care, you know we'll pass along the important details.

Our features (POVs, briefs, and articles) are written by Intouch Solutions team members who are experts at what they do. They always have an opinion, and they’re happy to share it.

We hope every feature not only informs and inspires, but also entertains.

YouTube's Upcoming Redesign: Will You Be Ready June 19?

April 5, 2013
In March 2013, YouTube announced significant changes that will impact channels managed by pharmaceutical companies. YouTube’s primary goals for the changes were to provide (1) an overall more engaging experience; and (2) an improved, user-friendly experience across mobile, tablet and desktop platforms. Our social media team at Intouch Solutions reviewed ...
Tags Intouch Solutions,  digital marketing,  pharma marketing,  2013,  social media,  trends,  user experience,  YouTube,  mobile, 
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RxWIKI Promotes Pinterest-Driven “Medical Encyclopedia” of Pharma Brands

March 27, 2013
BACKGROUND On March 6, RxWiki, Inc., launched a pharmaceutical-focused Pinterest account, sharing photos and videos related to prescription and over-the-counter (OTC) products. The pin boards are grouped by disease state and include product photos, labeling information and photos of patients for each disease state (see examples on next page). ...
Tags Intouch Solutions,  search marketing,  pharma marketing,  2013,  Social Networks,  social media,  FDA,  Pinterest,  RXWiki, 
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Google Enhanced Campaigns

February 28, 2013
AdWords Enhancement to Simplify Targeting Multi-Device Users OVERVIEW It’s been said that if content is king, then context is queen (and vice versa). On February 6th, Google further recognized the importance of context by announcing an upgrade to its AdWords paid search or pay per click (PPC) advertising platform.  The ...
Tags Intouch Solutions,  search marketing,  digital marketing,  pharma marketing,  2013,  Google,  user experience, 
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Google Chrome Set to Encrypt All Searches

February 12, 2013
Google Chrome is implementing changes that will make the job of a search engine marketing professional a little more difficult. Like Firefox and iOS6, Google Chrome’s most recent update (Chrome 25) will be automatically encrypting all searches from its Omnibox — the box used to type in URLs. Previously, Google’s ...
Tags search marketing,  digital marketing,  pharma marketing,  Firefox,  Google,  user statistics,  trends,  iOS 6,  secure search,  user experience,  trust,  pharma marketing resources,  SEO,  analytics,  Google+, 
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Myspace Relaunch Captures Attention (Should Pharma Care?)

October 15, 2012
On October 4, Facebook reached an unprecedented 1 billion active monthly users. But an early rival to Facebook — Myspace — garnered some attention recently when it previewed a milestone of its own: the launch of an all-new Myspace website. Justin Timberlake is the main spokesperson for the re-launch and is also a significant ...
Tags pharma marketing,  Social Networks,  social media,  trends,  facebook,  user experience,  twitter,  Myspace, 
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Apple iOS 6 – Enhancements to Improve Native Apps for Pharma

October 9, 2012
Background The newest full version of the Apple Mobile operating systems (iOS 6.0) was released September 19, 2012. Though this OS has a great deal of new features and enhancements, there are some features that are of particular interest to the pharma marketing world. This document describes these features and ...
Tags pharma marketing,  2012,  iOS 6,  iOS,  iOS Update,  pharma marketing resources,  mobile,  iphone,  Apple iOS 6, 
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The Doctor’s Digital Path to Treatment: A Study by Google and Manhattan Research

September 14, 2012
EDITOR'S NOTE: Today, a handful of Intouch associates are in New York City for Google's Think Health summit where they are exploring the healthcare landscape and learning how to better leverage digital tools to benefit today's healthcare consumer. We thought we would share the following article, by our own Terri ...
Tags search marketing,  statistics,  digital marketing,  pharma marketing,  Google,  trends,  2012,  Manhattan Research,  pharma marketing resources,  SEM,  mobile, 
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5 BIG Themes from SXSW 2012

May 10, 2012
In early March of this year, six Intouch employees joined the 24,566 other attendees of South By Southwest Interactive in Austin.  Despite torrential rains, delayed shuttles, and lines that snaked through the entire Austin Convention Center, we crammed as much information into our brains as was humanly possible. After we ...
Tags neuromarketing,  digital marketing,  pharma marketing,  trends,  2012,  user experience,  trust,  innovation,  privacy,  big data,  SXSW, 
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Thinking About Creating a New Medical App? Check with Doctors First

April 24, 2012
It’s no longer a surprise that doctors are avid users of iPhones and iPads. What is surprising is how few mobile developers seek the input of doctors before creating apps they expect them to use. This phenomenon led one physician to take matters into his own hands — exactly where ...
Tags ipad,  digital marketing,  pharma marketing,  2012,  user experience,  mobile, 
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7 Things Pharma Should Know About Facebook Timeline

March 9, 2012
On Feb. 29, Facebook announced its Timeline functionality for Facebook pages at its first-ever event exclusively for marketers, fMC. Facebook Timeline changes the default look and feel of the traditional page from a list of the most recent updates to a complete summary of the brand’s entire history. It ...
Tags digital marketing,  pharma marketing,  Social Networks,  social media,  facebook, 
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