Insightful features,
expert analysis

When something impacts our industry, you want a trusted source to help sort through the details and implications. If it's related to pharma, digital marketing, or health care, you know we'll pass along the important details.

Our features (POVs, briefs, and articles) are written by Intouch Solutions team members who are experts at what they do. They always have an opinion, and they’re happy to share it.

We hope every feature not only informs and inspires, but also entertains.

10 Tips for designing a successful mobile email

August 18, 2011
Email is no longer only for desktop viewers. According to a recent study by Return Path, 16 percent of email messages are now viewed on a mobile device. Forrester predicts an explosion in smartphone adoption in 2011 saying, “Thanks to handset subsidies, smartphones will be available to the masses.” ...
Tags e-mail marketing,  mobile, 
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It's 4:30 AM... Do you know if your customer data is safe?

May 18, 2011
For several weeks now, data security has been a white-hot topic in the email marketing community. With the April 1 announcement by industry giant Epsilon that a security breach had occurred, corporate communications departments from Amazon to the Home Shopping Network to Walgreens were sent scrambling to understand the impact ...
Tags e-mail marketing, 
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Discover five keys to successful e-mail subject lines

March 9, 2011
David Ogilvy once remarked, “When you have written your headline, you have spent eighty cents out of your dollar.” Advertising media has evolved considerably since the glory days of “The Man in the Hathaway Shirt,” but the value of a well-crafted headline has not diminished. Consumers in the era ...
Tags e-mail marketing, 
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5 tips for effective e-mail campaigns

May 20, 2009
E-mailing is a tried and true method of reaching consumers, and one often under-utilized by pharmaceutical companies. A recent Epsilon branding study shows consumers actually appreciate getting e-mails from pharma.   The majority of respondents said receiving e-mails from pharmaceutical companies made them view those companies more favorably (60%) and ...
Tags e-mail marketing, 
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