insights

Insightful features,
expert analysis

When something impacts our industry, you want a trusted source to help sort through the details and implications. If it's related to pharma, digital marketing, or health care, you know we'll pass along the important details.

Our features (POVs, briefs, and articles) are written by Intouch Solutions team members who are experts at what they do. They always have an opinion, and they’re happy to share it.

We hope every feature not only informs and inspires, but also entertains.

The Doctor’s Digital Path to Treatment: A Study by Google and Manhattan Research

September 14, 2012

EDITOR'S NOTE: Today, a handful of Intouch associates are in New York City for Google's Think Health summit where they are exploring the healthcare landscape and learning how to better leverage digital tools to benefit today's healthcare consumer. We thought we would share the following article, by our own Terri ...

Tags search marketing, statistics, digital marketing, pharma marketing, Google, trends, 2012, Manhattan Research, pharma marketing resources, SEM, mobile,

Google's Knowledge Graph: Semantic Search Results

August 17, 2012

In May of this year, Google introduced a new search technology called the Google Knowledge Graph. This new technology is intended to enhance the search experience by helping searchers discover new, relevant information quickly and easily. With the knowledge graph technology, Google is able to easily associate your initial search ...

Tags search marketing, Google, 2012, SEM, SEO, Knowledge Graph,

Firefox’s Secure Search Will Alter Search Analytics

April 6, 2012

Recently, Firefox announced that a major change is underway for Google searches performed in the browser. The change is intended to safeguard user privacy, but will ultimately impact the natural search keyword data available for Search and Web analysis. We want to make you aware of this up-coming change not ...

Tags search marketing, Firefox, Google, user statistics, secure search, SEM, SEO, analytics,

New Google Functionality for Symptom Searches

February 17, 2012

The What… On the weekend of February 11th, Google launched new search functionality that directly focuses on health and health-related searches. This functionality does not currently have a given name but we are calling it “Symptom Search.” When users search for a health-related symptom, like “headache,” they will encounter a ...

Tags search marketing, digital marketing, Google, symptom search, SEM, SEO,

Intouch is AdGooroo certified

August 4, 2009

Intouch Solutions recently became an AdGooroo certified agency. AdGooroo is one of the leading providers of advertising intelligence to search engine marketers. Our search engine marketing team uses AdGooroo to help identify the competitive search engine landscape. Based on a set of defined, highly relevant keywords, we are able to ...

Tags search marketing, SEM,

FDA warning letters for pharma search marketing advertising

April 15, 2009

On March 26, 2009, DDMAC issued warning letters regarding paid search ads (referred to by FDA as "sponsored links") to 14 pharmaceutical companies. These 14 letters addressed the sponsored links for 48 individual drug advertisers. While not directly addressed in these warning letters, it's important to note that DDMAC also issued an informal ...

Tags search marketing, pharma marketing, SEM,

The value of ad networks for pharma

March 11, 2009

With over 300 ad networks crowding the online advertising arena, many agencies and pharmaceutical advertisers have utilized them as an integral part of their media plans. The need for health content placements will remain an important part of a successful media campaign. The numerous unique and impactful opportunities that ad ...