Insightful features,
expert analysis

When something impacts our industry, you want a trusted source to help sort through the details and implications. If it's related to pharma, digital marketing, or health care, you know we'll pass along the important details.

Our features (POVs, briefs, and articles) are written by Intouch Solutions team members who are experts at what they do. They always have an opinion, and they’re happy to share it.

We hope every feature not only informs and inspires, but also entertains.

Google Enhanced Campaigns

February 28, 2013
AdWords Enhancement to Simplify Targeting Multi-Device Users OVERVIEW It’s been said that if content is king, then context is queen (and vice versa). On February 6th, Google further recognized the importance of context by announcing an upgrade to its AdWords paid search or pay per click (PPC) advertising platform.  The ...

Google Chrome Set to Encrypt All Searches

February 12, 2013
Google Chrome is implementing changes that will make the job of a search engine marketing professional a little more difficult. Like Firefox and iOS6, Google Chrome’s most recent update (Chrome 25) will be automatically encrypting all searches from its Omnibox — the box used to type in URLs. Previously, Google’s ...

The Doctor’s Digital Path to Treatment: A Study by Google and Manhattan Research

September 14, 2012
EDITOR'S NOTE: Today, a handful of Intouch associates are in New York City for Google's Think Health summit where they are exploring the healthcare landscape and learning how to better leverage digital tools to benefit today's healthcare consumer. We thought we would share the following article, by our own Terri ...

Google's Knowledge Graph: Semantic Search Results

August 17, 2012
In May of this year, Google introduced a new search technology called the Google Knowledge Graph. This new technology is intended to enhance the search experience by helping searchers discover new, relevant information quickly and easily. With the knowledge graph technology, Google is able to easily associate your initial search ...

Firefox’s Secure Search Will Alter Search Analytics

April 6, 2012
Recently, Firefox announced that a major change is underway for Google searches performed in the browser. The change is intended to safeguard user privacy, but will ultimately impact the natural search keyword data available for Search and Web analysis. We want to make you aware of this up-coming change not ...

New Google Functionality for Symptom Searches

February 17, 2012
The What… On the weekend of February 11th, Google launched new search functionality that directly focuses on health and health-related searches. This functionality does not currently have a given name but we are calling it “Symptom Search.” When users search for a health-related symptom, like “headache,” they will encounter a ...