Insightful features,
expert analysis

When something impacts our industry, you want a trusted source to help sort through the details and implications. If it's related to pharma, digital marketing, or health care, you know we'll pass along the important details.

Our features (POVs, briefs, and articles) are written by Intouch Solutions team members who are experts at what they do. They always have an opinion, and they’re happy to share it.

We hope every feature not only informs and inspires, but also entertains.

Apple iOS 6 – Enhancements to Improve Native Apps for Pharma

October 9, 2012
Background The newest full version of the Apple Mobile operating systems (iOS 6.0) was released September 19, 2012. Though this OS has a great deal of new features and enhancements, there are some features that are of particular interest to the pharma marketing world. This document describes these features and ...
Tags pharma marketing,  2012,  iOS 6,  iOS,  iOS Update,  pharma marketing resources,  mobile,  iphone,  Apple iOS 6, 
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The Doctor’s Digital Path to Treatment: A Study by Google and Manhattan Research

September 14, 2012
EDITOR'S NOTE: Today, a handful of Intouch associates are in New York City for Google's Think Health summit where they are exploring the healthcare landscape and learning how to better leverage digital tools to benefit today's healthcare consumer. We thought we would share the following article, by our own Terri ...
Tags search marketing,  statistics,  digital marketing,  pharma marketing,  Google,  trends,  2012,  Manhattan Research,  pharma marketing resources,  SEM,  mobile, 
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Google's Knowledge Graph: Semantic Search Results

August 17, 2012
In May of this year, Google introduced a new search technology called the Google Knowledge Graph. This new technology is intended to enhance the search experience by helping searchers discover new, relevant information quickly and easily. With the knowledge graph technology, Google is able to easily associate your initial search ...
Tags search marketing,  Google,  2012,  SEM,  SEO,  Knowledge Graph, 
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5 BIG Themes from SXSW 2012

May 10, 2012
In early March of this year, six Intouch employees joined the 24,566 other attendees of South By Southwest Interactive in Austin.  Despite torrential rains, delayed shuttles, and lines that snaked through the entire Austin Convention Center, we crammed as much information into our brains as was humanly possible. After we ...
Tags neuromarketing,  digital marketing,  pharma marketing,  trends,  2012,  user experience,  trust,  innovation,  privacy,  big data,  SXSW, 
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Thinking About Creating a New Medical App? Check with Doctors First

April 24, 2012
It’s no longer a surprise that doctors are avid users of iPhones and iPads. What is surprising is how few mobile developers seek the input of doctors before creating apps they expect them to use. This phenomenon led one physician to take matters into his own hands — exactly where ...
Tags ipad,  digital marketing,  pharma marketing,  2012,  user experience,  mobile, 
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