March 27, 2013
BACKGROUND On March 6, RxWiki, Inc., launched a pharmaceutical-focused Pinterest account, sharing photos and videos related to prescription and over-the-counter (OTC) products. The pin boards are grouped by disease state and include product photos, labeling information and photos of patients for each disease state (see examples on next page). ...
March 20, 2013
FROM THE INTOUCH SOLUTIONS MEDIA DEPARTMENT OVERVIEW In late January, Facebook announced the global launch of a new ad optimization system and conversion measurement tool. The new system offers features attractive to direct-response marketers seeking improved ad tracking and results, including: Optimized Targeting — Advertisers are now able to deliver ...
March 12, 2013
Introduction On Thursday, March 7, Facebook announced a major redesign to its News Feed, one of its most used and visible features. This point-of-view document was developed by Intouch Solutions’ social media team to summarize the redesign and outline the implications for pharmaceutical companies. Overview In its announcement, Facebook likened ...
February 21, 2013
Facebook recently announced a new, third pillar of core functionality, called Graph Search, to help users make new connections. This new pillar complements the other two pillars in Facebook: NewsFeed and Timeline. Overview Graph Search is an enhanced contextual search functionality that will expand on the current Facebook search bar. ...
October 15, 2012
On October 4, Facebook reached an unprecedented 1 billion active
monthly users. But an early rival to Facebook — Myspace — garnered some
attention recently when it previewed a milestone of its own: the launch
of an all-new Myspace website.
Justin Timberlake is the main
spokesperson for the re-launch and is also a significant ...
March 9, 2012
On Feb. 29, Facebook announced its Timeline functionality for Facebook pages at its first-ever event exclusively for marketers, fMC. Facebook Timeline changes the default look and feel of the traditional page from a list of the most recent updates to a complete summary of the brand’s entire history. It ...
November 8, 2011
One of the most highly anticipated features of Google’s new social network, Google+, was the ability for brands to create pages much like they do on Facebook. Monday morning, Google answered by unveiling Google+ Pages. And although many knew demand for brand pages would be high, only 13 launch partners ...
October 27, 2011
To download the entire POV, click the image below. In 1993, Don Peppers and Martha Rogers wrote the book The One to One Future and helped launch a new marketing discipline called Customer Relationship Management (CRM). Peppers and Rogers envisioned the day when mass marketing gave way to mass ...
May 19, 2011
As reported on the Intouch Soul blog in early April, Facebook has officially announced changes to their commenting policies on Facebook Pages. Facebook sales representatives sent emails with the official announcement to clients on May 17th explaining the changes. The email reads: I’m reaching out to inform you of a ...
May 5, 2011
A glamorous royal wedding isn’t the only thing that is putting the UK in the news lately; they are ahead of the game for industry regulators who are addressing social media guidelines that directly deal with prescription drugs. However, rather than formulating new rules for social media sites, the Prescription Medicines ...