April 5, 2013
In March 2013, YouTube announced significant changes that will impact channels managed by pharmaceutical companies. YouTube’s primary goals for the changes were to provide (1) an overall more engaging experience; and (2) an improved, user-friendly experience across mobile, tablet and desktop platforms. Our social media team at Intouch Solutions reviewed ...
September 14, 2012
EDITOR'S NOTE: Today, a handful of Intouch associates are in New York City for Google's Think Health summit where they are exploring the healthcare landscape and learning how to better leverage digital tools to benefit today's healthcare consumer. We thought we would share the following article, by our own Terri ...
pharma marketing resources
January 4, 2012
Two years ago, in November 2009, FDA held a public hearing to address five critical questions related to the use of the Internet and social media in the promotion of FDA-regulated medical products. Then one year ago, FDA outlined which areas the agency would focus on first. Responding to unsolicited ...
September 16, 2011
Contrary to popular belief, most agencies aren’t full of skateboard-riding hipsters who drive sports cars, brainstorm all day, and exist solely on pizza, cigarettes, sex and booze … unfortunately. It should also be noted that great ideas aren’t things a lone creative director haphazardly stumbles upon while pretending to be ...
July 13, 2011
Recently, Intouch conducted a survey of physicians to learn more about their interactions with the iPad®. We received a lot of interest in the study from clients, media, and others interested in iPad and health. We interviewed our own Julie Martell, Senior Manager, Marketing Insights, who led this research project ...
April 29, 2011
The Division of Drug Marketing, Advertising, and Communications (DDMAC) has announced a series of “Enforcement Webinars” to give key stakeholders the chance to ask clarifying questions about Warning Letters and Untitled Letters the agency issued. The first will be held May 3, 2011 from 2:00 to 2:30pm ET ...
May 13, 2010
Are you having trouble keeping up with the latest news and information centered on the pharma industry, especially when it comes to marketing? It can be a little overwhelming. And even if you occasionally have time to point your Web browser past the headlines, it's difficult to guess where to ...
May 13, 2010
Direct-to-consumer (DTC) television commercials and their influence on website traffic is the subject of an annual study by Manhattan Research, published in ePharma Consumer® v9.0. The new data from market research powerhouse Manhattan Research point to NuvaRing® from Merck as having the highest percentage of overall product website ...
May 13, 2010
Let’s face it, people who aren’t in our industry might think pharma marketing lacks creativity, but these people probably haven’t faced the same challenges we face. Ask any copywriter or designer in the pharma industry, “What’s the most challenging part of your job?” and you’ll probably get an answer ...
October 15, 2009
You may be thinking, “When every dollar counts, why bother with unbranded?” Research shows that most consumers are “information seekers” when it comes to health information. Since the introduction of DTC marketing, unbranded sites have become a popular platform for educating patients. According to the PEW Internet and American Life ...