October 9, 2012
Background The newest full version of the Apple Mobile operating systems (iOS 6.0) was released September 19, 2012. Though this OS has a great deal of new features and enhancements, there are some features that are of particular interest to the pharma marketing world. This document describes these features and ...
April 24, 2012
It’s no longer a surprise that doctors are avid users of iPhones and iPads. What is surprising is how few mobile developers seek the input of doctors before creating apps they expect them to use. This phenomenon led one physician to take matters into his own hands — exactly where ...
August 18, 2011
Email is no longer only for desktop viewers. According to a recent study by Return Path, 16 percent of email messages are now viewed on a mobile device. Forrester predicts an explosion in smartphone adoption in 2011 saying, “Thanks to handset subsidies, smartphones will be available to the masses.” ...
August 9, 2011
For a few years, you’ve been reading about the tidal wave of smartphone sales, watched countless videos about how critical mobile is to a customer’s brand experience, and you know that mobile users will soon surpass desktop users. The audience is unquestionably there, but less than 5%...
August 9, 2011
Mobile marketing #1: Build a mobile-optimized site In the 1989 film Field of Dreams starring Kevin Costner, he hears a voice telling him “If you build it, he will come.” While this somewhat applies to mobile marketing, it can more accurately be stated as: “If you don’t build it, he ...
August 9, 2011
Continued from 6 Mobile marketing "must haves" - Part 1 Mobile marketing #4: Integrate mobile codes into offline efforts We know that consumers and health care professionals own mobile devices and lookup health care information on them. They carry them with them wherever they go; logically, they have them as ...
July 26, 2011
The FDA issued long-awaited draft guidance for mobile apps this week, laying out specific definitions and examples of what it considers to be a “mobile platform,” a “mobile application” and a “mobile medical app.” The guidance focuses specifically on mobile medical apps which are apps that: 1. Meet the criteria of ...
January 21, 2011
Research predicts that a majority of Americans will own a smartphone by the end of 2011. And marketers, with expanded functionality of these advanced mobile devices at their fingertips, are making mobile an ever-more potent communication channel with consumers. One hot topic amongst mobile industry observers is the use of ...
August 3, 2010
It’s no surprise that as the mobile market evolves, more people are accessing the Web through their mobile devices. The Nielsen Company reports that from July 2008 to July 2009, Web access through mobile devices increased by 26% among males and by 43% among females. Add today’s 4G networks, iPhone ...
August 3, 2010
Have you heard of QR coding? This is a 2-D bar code, and you’ll find it on the back of any modern Intouch Solutions business card. Similar to how a UPC bar code works, a QR code can store addresses, URLs and other information that can be accessed by scanning ...