April 5, 2013
In March 2013, YouTube announced significant changes that will impact channels managed by pharmaceutical companies. YouTube’s primary goals for the changes were to provide (1) an overall more engaging experience; and (2) an improved, user-friendly experience across mobile, tablet and desktop platforms. Our social media team at Intouch Solutions reviewed ...
March 27, 2013
BACKGROUND On March 6, RxWiki, Inc., launched a pharmaceutical-focused Pinterest account, sharing photos and videos related to prescription and over-the-counter (OTC) products. The pin boards are grouped by disease state and include product photos, labeling information and photos of patients for each disease state (see examples on next page). ...
March 20, 2013
FROM THE INTOUCH SOLUTIONS MEDIA DEPARTMENT OVERVIEW In late January, Facebook announced the global launch of a new ad optimization system and conversion measurement tool. The new system offers features attractive to direct-response marketers seeking improved ad tracking and results, including: Optimized Targeting — Advertisers are now able to deliver ...
March 12, 2013
Introduction On Thursday, March 7, Facebook announced a major redesign to its News Feed, one of its most used and visible features. This point-of-view document was developed by Intouch Solutions’ social media team to summarize the redesign and outline the implications for pharmaceutical companies. Overview In its announcement, Facebook likened ...
February 28, 2013
AdWords Enhancement to Simplify Targeting Multi-Device Users OVERVIEW It’s been said that if content is king, then context is queen (and vice versa). On February 6th, Google further recognized the importance of context by announcing an upgrade to its AdWords paid search or pay per click (PPC) advertising platform. The ...
February 21, 2013
Facebook recently announced a new, third pillar of core functionality, called Graph Search, to help users make new connections. This new pillar complements the other two pillars in Facebook: NewsFeed and Timeline. Overview Graph Search is an enhanced contextual search functionality that will expand on the current Facebook search bar. ...
February 12, 2013
Google Chrome is implementing changes that will make the job of a search engine marketing professional a little more difficult. Like Firefox and iOS6, Google Chrome’s most recent update (Chrome 25) will be automatically encrypting all searches from its Omnibox — the box used to type in URLs. Previously, Google’s ...
pharma marketing resources
December 18, 2012
When it comes to the use of tablets by the healthcare and pharma
industries, Apple literally owns the U.S. market. The majority of big
pharma companies have already deployed iPads to their field sales
forces, and it is estimated that between 50–60%1,2 or more of U.S.
healthcare professionals (HCPs) are using iPads within ...
October 15, 2012
On October 4, Facebook reached an unprecedented 1 billion active
monthly users. But an early rival to Facebook — Myspace — garnered some
attention recently when it previewed a milestone of its own: the launch
of an all-new Myspace website.
Justin Timberlake is the main
spokesperson for the re-launch and is also a significant ...
October 9, 2012
Background The newest full version of the Apple Mobile operating systems (iOS 6.0) was released September 19, 2012. Though this OS has a great deal of new features and enhancements, there are some features that are of particular interest to the pharma marketing world. This document describes these features and ...