February 17, 2012
The What… On the weekend of February 11th, Google launched new search functionality that directly focuses on health and health-related searches. This functionality does not currently have a given name but we are calling it “Symptom Search.” When users search for a health-related symptom, like “headache,” they will encounter a ...
January 4, 2012
Two years ago, in November 2009, FDA held a public hearing to address five critical questions related to the use of the Internet and social media in the promotion of FDA-regulated medical products. Then one year ago, FDA outlined which areas the agency would focus on first. Responding to unsolicited ...
December 19, 2011
Recently, eMarketer released an article, citing findings from McKinsey & Company, suggesting online metrics may be a marketer’s biggest challenge to multichannel marketing. The survey found that marketing executives worldwide list online’s “confusing and incompatible set of metrics” to be the cause of their top digital challenges. Thirty-two percent said ...
November 9, 2011
We’ve come a long way from searching the local library’s card catalog using the Dewey Decimal System to today’s advanced algorithms of Google’s Instant and Universal Search. Google started with a simple white page with a simple open text field and search results displayed on a page with 10 blue ...
November 8, 2011
One of the most highly anticipated features of Google’s new social network, Google+, was the ability for brands to create pages much like they do on Facebook. Monday morning, Google answered by unveiling Google+ Pages. And although many knew demand for brand pages would be high, only 13 launch partners ...
November 7, 2011
During the life cycle of an email campaign, metrics—or rather, performance data—will (and should) indefinitely undergo scrutiny. Evaluation can range from simple pulsing to comprehensive analysis. As with Web pages and banner ads, click-thrus are often regarded as the nucleus of the results. If an email campaign is not generating ...
November 3, 2011
In part 1 of this series, we mentioned that there are some definite dos and don’ts to engaging with bloggers in your online community. By understanding the dynamics of your online community, building relationships with influential bloggers, and being transparent in your intent and expectations, you can build powerful ...
October 27, 2011
To download the entire POV, click the image below. In 1993, Don Peppers and Martha Rogers wrote the book The One to One Future and helped launch a new marketing discipline called Customer Relationship Management (CRM). Peppers and Rogers envisioned the day when mass marketing gave way to mass ...
October 6, 2011
Will 2011 go down as the year that iPad made it big in pharma? Possibly. With 75% of physicians reporting that they currently own an Apple device (iPad, iPhone or iPod), and 30% specifically owning an iPad, we can be sure of their personal affinity toward Apple products. But, they ...
October 4, 2011
Email can be an important component to an overall CRM strategy. But effective email campaigns aren’t created overnight. Unfortunately, pharma marketers sometimes allow themselves to believe that they are. Some marketers carefully plan contact strategies based on different target segments, design emails to deliver very specific messages, space the deliveries ...