eCommunications Specialist
INTOUCH SOLUTIONS® is the leader in digital integration for pharmaceutical marketing. Combined, our management team has over 70 years of experience specializing in high-quality, cost-effective, custom digital solutions. We have the ability to bring awareness of the brand to consumers through Web sites, e-mail content streams, display media, search marketing, social media, mobile media and interactive applications.
At INTOUCH SOLUTIONS, our talented professionals take pride in working closely with each client in order to meet the needs of their brands and we’re successful because we get results. Our clients turn to us because they know they’ll receive high-quality, cost-effective solutions to their marketing and technical challenges.
As a member of the Intouch Solutions team, you’ll make it a priority to connect with our clients, understand their needs, and add value to their business. We work hard to yield serious, measurable results and take our clients' brands to the next level. Nonetheless, we still like to take time to celebrate our successes.
Department Overview:
The eCRM team uses intelligence and technology for ‘relationship’ marketing strategies that facilitate communication between clients and their consumers. As a member of the overall digital engagement department, they provide strategic support to the account teams and clients to optimize dialogue and strengthen relationships using eCRM strategies and tactics. These strategies and tactics result in measureable engagements between our client’s potential and existing customer base. In addition, eCRM implements and enables channel integration for an in-depth understanding of consumers’ needs and behaviors
eCommunications Specialist:
The primary focus of the eCommunications Specialist will be to work with Account Management staff to plan and execute the email and mobile messaging components of integrated consumer and professional marketing campaigns for our clients. The role will assist in the planning of the consumer experiences and will be responsible for the set-up and execution of campaigns while managing timelines and project scopes. In addition, the eCommunications Specialist will be asked to provide creative direction and insights to optimize key performance metrics while complying with all CAN SPAM regulations. All members of the eCRM team are expected to serve as subject matter experts internally at Intouch, supporting account teams and their clients, and assisting in the development of white papers, best practices and case studies when appropriate.
- Bachelors degree required; Computer Science, Journalism, Communications or equivalent experience preferred.
- Minimum of 3 years experience in digital marketing with an emphasis on e-mail marketing.
- Minimum of 3 years of eCommunications execution – e-mail message development, deployment and reporting experience.
- Minimum of 1 year experience with HTML and CSS is required.
- Experience with databases is required.
- Basic understanding of mobile, social media and web analytics and their integration with eCommunications is required.
- Experience with Lyris, SilverPop, SQL and SMS and MMS messaging preferred.
- Pharmaceutical or medical products/services industry a plus.
- Able to work independently, be self motivated and possess excellent communication skills.
- Ability to collaborate effectively at all levels within Intouch and externally with clients.
- Experience working in a team-based, project environment.
- Must be able to handle multiple priorities in a fast paced and changing environment.
- Must have a solid knowledge of direct marketing principles.
- Demonstrated problem solving skills.
- Strong written, presentation and verbal communication skills.
- Excellent interpersonal skills.
- Infrequent travel may be required.