Adobe Summit 2017: It’s All About the Experience
Adobe Summit is THE conference for modern marketers; the place to discuss industry trends, learn about new Adobe products and, of course, get tips for effectively using the software behemoth’s ever-expanding suite of tools. As in previous years, this year’s event was an extravaganza of lights, sights and sounds, where more than12,000 attendees rubbed elbows in Las Vegas with some of the smartest people on the planet.
Intouchers from strategy, technology, account and creative disciplines attended sessions, labs and workshops, and hosted clients at the four-day event. We’ve compiled their key takeaways — and how they relate to pharma and healthcare — here.