Jack Lipton

When I came to Intouch, it was like stepping into a dream job. I have more than 25 years of experience in advertising and marketing, and I've been doing pharma for 15 years. Now, I get to play evangelist for Intouch. With products like PharmaWall and share»send»save®, technology isn't just an add-on. It's in our DNA.

Bossypants by Tina Fey. She's so real and blunt; she's honest about herself and her insecurities. Even though she's enormously successful, she seems very approachable.

There's energy, sort of like a startup. But I'm working with the established success of hundreds of people in two other offices. There's a tremendous amount to build on. It's not a blank canvas. Some of the colors are already painted. I'm going to add to the landscape.

I worked in a place called the Farm Shop (a grill sandwich shop) one summer. I began as a dishwasher, but in a month, I was promoted to a short order cook.

I was a political science major at Washington University in St. Louis and loved all my courses. I took one modern history course that had a professor who was very challenging. Even my Poli Sci 101 course had a spellbinding lecturer.

After deciding Washington, D.C., wasn't for me, I was told to get a business degree. I was attending Columbia and started an internship with a New York agency. I was doing television tags — really menial stuff — but I worked for a guy who liked me and gave me progressively bigger things to do. He wanted to hire me, but the HR guy tried to convince me to go back to school and finish my business degree. I wanted to be around creative people. So I took a shortcut and started working in advertising.

Scooping cat litter.

Light beer. Maybe orange juice. And the occasional margarita.

If I couldn't be harmed or die, I'd go to some war-torn area of the world and carry out injured people. It would be awful, but I wouldn't have to worry about dying.

My grandfather (my father's father) was Jacob Benjamin, but everyone called him Jack B.

I have a penchant for rhyming poetry and rewriting jingles and television commercials. Also, I used a variety of ad slogans in a video I made to propose to my wife.

I would live now. Look at the past; we've had a lot of advances, with more abilities to solve problems. I wouldn't want to go back. I want to be who I am now.

Steve Jobs; he was a modern-day Edison. From what I've read, I probably wouldn't want to work for this guy, even if I could change the world, but he was a visionary who made things happen. I'd love to know what's the next big thing to affect our business and our lives.

I used to be a night owl, but now I'm a morning person. Since my daughter was born, I've totally flipped.

I consider myself a "struggling" Mets baseball fan and a Giants football fan. But one of my great thrills was attending an alumni function at Yankee Stadium.