Senior Vice President, Client Services
Why did you choose to continue your career at Intouch?
When I came to Intouch, it was like stepping into a dream job. I have more than 25 years of experience in advertising and marketing, and I've been doing pharma for 15 years. Now, I get to play evangelist for Intouch. With products like PharmaWall and share»send»save®, technology isn't just an add-on. It's in our DNA.
What was the last good book you read?
Bossypants by Tina Fey. She's so real and blunt; she's honest about herself and her insecurities. Even though she's enormously successful, she seems very approachable.
You were the first Intouch associate in the NYC office. What is the most exciting thing about seeing the growth potential of the agency firsthand?
There's energy, sort of like a startup. But I'm working with the established success of hundreds of people in two other offices. There's a tremendous amount to build on. It's not a blank canvas. Some of the colors are already painted. I'm going to add to the landscape.
What was your very first paying job?
I worked in a place called the Farm Shop (a grill sandwich shop) one summer. I began as a dishwasher, but in a month, I was promoted to a short order cook.
What was your favorite college course that you took?
I was a political science major at Washington University in St. Louis and loved all my courses. I took one modern history course that had a professor who was very challenging. Even my Poli Sci 101 course had a spellbinding lecturer.
How did you get started in this industry?
After deciding Washington, D.C., wasn't for me, I was told to get a business degree. I was attending Columbia and started an internship with a New York agency. I was doing television tags — really menial stuff — but I worked for a guy who liked me and gave me progressively bigger things to do. He wanted to hire me, but the HR guy tried to convince me to go back to school and finish my business degree. I wanted to be around creative people. So I took a shortcut and started working in advertising.
What chore do you absolutely hate doing?
Scooping cat litter.
What is your favorite drink?
Light beer. Maybe orange juice. And the occasional margarita.
If you were immortal for a day, what would you do?
If I couldn't be harmed or die, I'd go to some war-torn area of the world and carry out injured people. It would be awful, but I wouldn't have to worry about dying.
Why were you given your name?
My grandfather (my father's father) was Jacob Benjamin, but everyone called him Jack B.
Do you have any hidden talents?
I have a penchant for rhyming poetry and rewriting jingles and television commercials. Also, I used a variety of ad slogans in a video I made to propose to my wife.
If you could live during any time period, which would it be?
I would live now. Look at the past; we've had a lot of advances, with more abilities to solve problems. I wouldn't want to go back. I want to be who I am now.
If you could have lunch with any person, living or dead (other than a relative), who would it be?
Steve Jobs; he was a modern-day Edison. From what I've read, I probably wouldn't want to work for this guy, even if I could change the world, but he was a visionary who made things happen. I'd love to know what's the next big thing to affect our business and our lives.
Are you a morning person or a night owl?
I used to be a night owl, but now I'm a morning person. Since my daughter was born, I've totally flipped.
Being from New York, who do you typically root for: Jets or Giants, Yankees or Mets?
I consider myself a "struggling" Mets baseball fan and a Giants football fan. But one of my great thrills was attending an alumni function at Yankee Stadium.